ASO allows you to boost app downloads at the lowest cost. 65 % of downloads and android ratings come directly from searches on the Google Play Store. Considering that there are already more than 1.5 million apps offered, it can get very hard to be found by users. So doing App Store Optimization, you improve the findability of your app which in turn will bring you more organic installs.
Check out this compact 10-minute ASO Crash Course and find out how to effectively market your iOS app In general, I would suggest you to take the following steps
★★ Do Keyword Research
The best way to start your app store optimization process is to reflect on your app and what you want to offer your users. I would recommend just start brainstorming and building a list with words, that you think could describe your app.
★★ Keep an eye on your Competitors
With about 3.1 million apps available in major app stores , you might have persistent competition – so better get to know them. If there is an app, that works very well, browse through app description, screenshots, rankings and especially look at the reviews. Ask yourself: What do users like on my competitor and what not? What could I do better?
★★ Know your Customers
Although, everyone first thinks about ranking algorithms when hearing about ASO, you have to keep in mind that optimization still is about users! Keep in mind, that your app page should still be attractive for (potential) customers in order to download and use your app. (Tip for free: writing original update-texts is a good place, besides comment section, to interact with your customers – add call to actions)
★★ Optimize your app page
Your app page is the flagship of your app. Besides classical keyword optimization you should not forget about asset optimization. This includes optimizing your screenshots, graphics and icon as these are crucial factors for users to download or not to download your app through android app promotion
★★ Monitor your results
As already mentioned, ASO is an iterative process. This means you should repeatedly check whether your actions cause positive development or not. Especially, you should always have an eye on your keyword rankings. Tools like android promotion can do this for you. (There’ a free version)
You can increase the number of app downloads by doing the things I listed below:
Optimize Your App - ASO
ASO is a sum of strategies to rank higher in app stores. We spun ASO out our blog post named “Beginner’s Guide For App Store Optimization” If you learn more, you can read it.
Offer a Promotional Price
Don’t forget that users don’t have enough idea about your app! So, you need to offer a competitive advantage to make your app reasonable. You can add several coupon codes or android promotion for in-app purchases or download as well as you can add a free version of your app to attract more downloads.
Respond To All Review & Questions
It is important to be there as soon as possible when users need to speak with you or ask something of you. If users don’t satisfied with you, they can pick the one among plenty of apps that give the same service to you.
Use Social Channels
Be active on Facebook, Twitter, Google+ and LinkedIn channels, but especially be active on the channels where your potential customers are at most. Share any action; demo video, updates, sectoral news or trends.
Also, you can build great relationships by joining developers and entrepreneurs groups on Facebook and LinkedIn especially.
Comment On Blogs
Pay attention that the users’ profile on the blog you will comment match up with your target customers. Add your app or website link to your profile to boost awareness.
Get Featured On App Review Websites
You can reach out app review websites to convince them to feature your app on their site. Review your app and then apply. Buildfire created a rich source to show websites to submit your app. You can view it.
Search For Alternative App Stores
It is okay to occur Google Play as an app store in your mind. But it is not the only ones such as GetJar, Amazon Appstore, and AppBrain.
Advertise Your App
Promoting an app through advertising is a great way to reach a large number of people and acquire a good user base.
android app promotion is a self-service mobile advertising platform that creates, manages and measures mobile ad campaigns by using a genius artificial intelligence and machine learning.
You can pursue free ad credit campaigns by App Samurai. Currently, it launched a campaign. You can join it.
The thing I want to explain is;
If you show yourself at every turn, people begin thinking you subconsciously or consciously.
we need to first know how App ranking is decided. Google has, indeed, adopted a very sophisticated system in determining the ranking of an App for a keyword. The criteria taken into account are listed as follows:
(1) Number of Installs
(2) Retention Rate (how many days an App stays installed on a device?)
(3) Rating (out of 5.0) and number of ratings and android reviews).
(4) Number of backlinks to your App's Google Play page.
The most important criteria is (1), it weights about 60-70% in determining ranking, therefore, your main task is to get as many installs as possible in a short period of time.
The next question is, how to get installs. There are many ways:
(1) Improve your App's quality. It could be done by making your game bug-free, hiring an expert artist to improve your game's graphic quality, etc. With good game quality, you get higher ratings and players are more willing to download your App through android promotion when they visit your App's page.
(2) Cost-per-install campaigns. You can purchase a large amount of installs to boost your App's ranking on Google Play. It is actually essential as there is no better ways to acquire visibility to your App (imagine if you choose to spend tens of thousands of dollars on billboard, TV or newspaper adverts, how many downloads do you think those methods can bring to you?)
Out of all providers, I genuinely recommend android app promotion since it is a self-service platform which provides install at the rate of 0.5 USD per install and it can deliver up to 15000-20000 installs in a single day. It also provides rating and review services at the rate of 0.2 USD per rating and 0.25 per review. All installs have 6 month retention guarantee, so criteria (2) and (3) listed above are boosted as well. Most importantly, provides real device installs, so it is safe for you.
The business owner is also a nice person who readily replies to enquires. More importantly, most installs are from European/USA countries - so the value of downloads are higher. So if you have $1500, you can just buy 15000 installs and you will get ranked at very high positions.
As a personal experiment, I have obtained 40 Australian installs for a game and it successfully got charted in Australia for 8 days! You may try with your App too! (but of course, if you aim for UK/US, you need much more installs to have the same effect)
(3) App Store Optimization. It can be done by making a good looking icon for your App, including good looking screenshots, and a good description with good keywords included. Good keywords can be found on Sensor Tower - Mobile App Store Marketing Intelligence. In this site, you may search for keywords that have low competition and high traffic volume.
It is advised that you localize your game's name and keywords into different languages - even if you don't have a translator, Google Translate can help you, having localized keyboards can, according to a study, bring 30% more users to your App, so it is surely worth the effort (I guess localizing Apps will take less than 10% of your resources!).
(4) To increase the number of backlinks to your App's Google Play page, I suggest you to post your App onto as many forums as possible. Join a few facebook app developers group and share your link with other developers so earn a few more downloads.
Android bug tracker and in-app feedback SDK that, at its core, makes bug reporting exponentially easier for developers. But it also has many added bonuses, like helping to increase user feedback, drive five-star android ratings, boost downloads, and retain users. Heres’s how:
Maintain a bug-free app
Make sure to fix bugs as soon as you catch them. One study found that 84% of users will abandon an app after it fails only twice, and many of them will probably leave angry, one-star reviews.
Even if your app works perfectly fine for a silent majority of your users, a vocal minority who experience bugs and crashes with your app and post negative Play Store reviews could kill your reputation and turn countless potential users away.
Pro Tips:
Get a head start during beta testing with an Android bug tracker like Instabug that automates the bug tracking process and frees up your time to focus on the crucial work of fixing bugs.
Use in-app chats to:
Resolve problems before they get posted to the Play Store.
Build an early user base: win beta testers’ hearts, convert them to loyal users, ask them for five-star reviews.
Provide excellent user support
Check your reviews religiously. Reply to negative comments right away with a friendly, personalized response (NOT a copy-paste reply with a link to a support form). Thank them for their feedback, apologize for poor experiences, and never argue. Let them know the action you’re taking and immediately fix their issues when you can. If you require further information, explain specifically what you need them to tell you. Then follow up as soon as possible to update them that the problem has been resolved. If you don’t have an immediate solution, suggest workarounds and refer them to documentation or FAQs to help guide them.
Pro Tips:
Use in-app chats to optimize Customer Happiness: Solve issues and build relationships with your users to turn one-star reviews into five-star reviews.
Focus on Customer Success for user retention: Use in-app chats to target users who are at risk of churning and offer incentives for them to interact with your app again.
Ask your users for reviews
If you want more positive app reviews, ask for them! Explicitly ask your users to give your app a five-star rating and share their love for your app in Play Store reviews.
Pro Tips:
Optimize the timing of your request to ask for five-star ratings: The perfect time to ask your users for a five-star android reviews is right after you’ve provided them with an exceptional support experience. Do this manually with in-app chats after you’ve resolved an issue that they contacted you about. Do this manually by automatically android promotion users for reviews after a bug they reported has been fixed.
Increase conversions with an in-app call-to-action: Make the rating process as easy as possible for your users by letting them submit a review without having to leave your app. This increases the likelihood that they’ll follow through.
A/B test your messages: Test different messages to see what gets the most conversions. From what we’ve seen, asking specifically for five stars and using emojis increases engagement. Also, make sure to localize your message in the user’s language.
Update your app regularly
Most successful apps are updated one to four times per month. Never update your app just for the sake of it, make sure that the new build adds value by including a new feature or fixing bugs. This shows your users that you’re constantly working to improve their experience. In your release notes, you can also ask your users to review your app.
Pro Tips:
Use automated messages to boost installs of your app’s latest versions: Automatically send a promptonly to devices that have submitted a bug report and are running older versions of your app with a link to update to the latest build.
Capture feature requests and evaluate existing features: The more in tune you are to your users’ needs, the more they’ll love your app when you release an update with a feature that many of them have been asking for.
You can increase the number of app downloads by doing the things I listed below:
Optimize Your App - ASO
ASO is a sum of strategies to rank higher in app stores. We spun ASO out our blog post named “Beginner’s Guide For App Store Optimization” If you learn more, you can read it.
Offer a Promotional Price
Don’t forget that users don’t have enough idea about your app! So, you need to offer a competitive advantage to make your app reasonable. You can add several coupon codes or android promotion for in-app purchases or download as well as you can add a free version of your app to attract more downloads.
Respond To All Review & Questions
It is important to be there as soon as possible when users need to speak with you or ask something of you. If users don’t satisfied with you, they can pick the one among plenty of apps that give the same service to you.
Use Social Channels
Be active on Facebook, Twitter, Google+ and LinkedIn channels, but especially be active on the channels where your potential customers are at most. Share any action; demo video, updates, sectoral news or trends.
Also, you can build great relationships by joining developers and entrepreneurs groups on Facebook and LinkedIn especially.
Comment On Blogs
Pay attention that the users’ profile on the blog you will comment match up with your target customers. Add your app or website link to your profile to boost awareness.
Get Featured On App Review Websites
You can reach out app review websites to convince them to feature your app on their site. Review your app and then apply. Buildfire created a rich source to show websites to submit your app. You can view it.
Search For Alternative App Stores
It is okay to occur Google Play as an app store in your mind.
Advertise Your App
Promoting an app through advertising is a great way to reach a large number of people and acquire a good user base.
android app promotion is a self-service mobile advertising platform that creates, manages and measures mobile ad campaigns .
The thing I want to explain is;
If you show yourself at every turn, people begin thinking you subconsciously or consciously.
Optimize app store and user flow
Be active on social media platforms from Facebook and Twitter to Medium and Quora
Qibla Compass is a Smart Phone app that enables you discover the precise direction of Qibla from anywhere in the global. You Can Select your place both from database or let the tool automatically hit upon your region.
This app isn't always only a qibla course finder however you may additionally use it to calculate Prayer (Salat) times, get prayer (salat) notification signals. Also we've include Islamic Hijri Calendar monthly view beside each day Hadith and Quran Ayat for better steerage in every day lifestyles duties.
Download Qibla Compass- Prayer Times & Hijri Calendar to suggest Kaaba(The House of Allah(SWT)) path exactly. Don't miss any prayer or salat or salah on time and get this loose tool of Islamic or Muslim Prayer Times(مواقيت الصلاة). Simple and instant Kaaba locator or tracker device on play marketplace. It is designed to assist in finding course of Kaaba effortlessly. Download this Islamic smart device application with three in one beneficial Islamic gear for all Muslims.
Qibla Compass- Prayer Times & Hijri is supported by hijri Islamic calendar that could assist in locating first day of Ramadan for fasting and different essential Islamic dates like Hajj, Zakat and Eid-ul-Fitr and Eid-ul-Adha.
Qibla or Kaaba is located in Mecca Saudi Arabia. Masjid al-Ḥarām is designated for Muslims in Quran and Hadith to carry out prayer/Salaat in its direction that is positioned in Mecca.
In the early days of islam, prophet Muhammad (PBUH) ordered to hope within the course of Masjid al-Ḥarām.
How to Use Compass?
1: Simply write your town name in seek bar to select it from towns database or list
2: Set your location with fashionable guide approach or the usage of net (ought to be online) and
three: Hold your device perpendicular with properly far from magnetic fields for unique measurements
four: If the compass can not see farther, then calibrate it for some time
four: Compass arrow will on the spot factor you the best path of qibla with respect to your area.
Pocket app to study your present day area, you could use your GPS. Which Way is Qibla on Compass?
The qibla direction direction of white needle will always be in the direction of the path of Kaaba.
Use It Everywhere Offline
This tiny compass is beneficial in each location such that going outdoor which include excursion or at school or other locations. If its prayer time and you don’t realize the route of qibla use this on hand app it will manual you to right direction. Muslim Prayer Timings
Get the accurate prayer timings of your contemporary town either manually or or GPS or the use of Internet area.
Qibla Compass- Prayer Times & Hijri is wise sufficient like an Islamic smart tool app to set itself to right course irrespective of the diploma of the cell telephone rotation.
This decided Islamic software program additionally provides Hijri date for all Muslims around global, the use of Ummal-Qura calendar based on crescent phase calculation.
Features:
* Calculates Exact Qibla Direction
* If you don’t pick out your place , Jeddah is the default region
* Select your region manually
* Automatically detecting your place
* It will provide Warning whilst your device isn't always efficaciously placed (Horizontally)
* Calculates Prayer or Salat times.
* Islamic Hijri Calendar monthly view.
* Daily Sahih Hadith
* Daily QUran Verse
* Sunrise and sundown instances calculation
* Push Alerts ( Azan Notification ) on the time of Adhan
* Auto Silence the Phone for Salat.
* Important Islamic Dates marked with their names.
* Beautiful and Clean Graphics
* You can Change your vicinity
Note:
For Accurate Direction
- Place Your Device Parallel to a Horizontal Surface (Floor, Table and many others)
- Keep Your Device Away From Electromagnetic Equipments
- Calibrate the Device Sensor by means of Moving Around your Device
- Although your location is Detected however we by no means transmits you place
- Please test the setting earlier than using this app for salat instances calculations.
- Select Mazhab and calculation technique for salat instances
Mobile users are growing significantly year by year. So building mobile apps for the mobile devices is an effective way to make the profit. Although people prefer free apps than paid ones but if your app is productive and attractive than they can even get sell.
How To Promote Your New Mobile App?
The Major problem with mobile app developers like you is they are techies and lack marketing skills to promote the mobile application. So in order to promote the app and to find the right audience to talk download and share the app, there is a need of solid tools and useful strategies for the promotion.
What Are the Best Promotional Tools for Your Mobile App?
Check out what are the best tools to promote an app free and pay only when you get the download or install.
AdMob
AdMob is Google’s advertising platform used for the mobile app promotion. AdMob is available for both Android and iOS platforms. You can connect your AdMob account with your AdWords account for the promotion. By doing this, you can create the mobile app campaigns for install. The main benefit of this promotion and advertising platform is AdMob Mediation, which allows you to create campaigns that serve ads to your app using your own inventory, absolutely free of charge
In addition, you can easily integrate it with Google Analytics to access all the useful metrics and including user acquisition, engagement, sessions, app version, screen size revenue, screen views and more. Also, check out the below video for promoting your application.
Actionable Tips
Sign in to your AdMob account and go to the tab “Promote.”
Under “All apps”, select your new app you want to promote. Now select a “New campaign.”
Create your Ad by clicking on “+New ad,” select the required format click “save.”
Then continue and select the criteria based on following-
Geo locations: The locations you want to target.
Languages: The languages you want to target.
Devices and OS versions: The devices and OS versions you want your promotion.
Demographics: Select the age genders of the customers you want to reach.
Advanced targeting: Here you can use audiences created in AdWords to target on AdMob.
Now go to “Budgeting and Bidding” option and choose from the following options
Daily budget: This is an average amount you’re willing to spend per day.
Schedule: Here you can schedule your campaign.
Campaign name: Enter the appropriate name for the campaign.
Save the campaign and it will start running as soon as it has been approved by Google.
On Your Blog Or Website
If you own a website or in case you are a blogger, then you can promote the mobile in many ways. you can also get rating and installs in very cheap price https://android-app-promotion.comAlso, check out the list of activities you can perform on the site.
You can create the banners or creative of different sizes and utilize the free space for the promotion of the ad. Because this will create brand awareness in the initial phase of the promotion of mobile app.
You can specifically create the blog or post about your application including features and benefits to the users for downloading the app. For better results, you can also embed the video in the same post explaining the app and its usage. At the end, you can insert the link to download the app. Even you can promote this to various channels and due to high proposition value, people will surely going to download it.
You can add the mobile app download banner at the prominent positions of the web pages of your site to increase the downloads.
MoPub
MoPub is Twitter’s mobile publishing platform for iOS and android mobile app promotion. Also, it allows businesses to optimize and manage and analyze the performance of campaigns through reports and metrics. Also, to set up, sign up and you are required to connect your app to your account before you receive the dashboard access and then you will able to access the performance of your application. So for more details check step by step process.
Actionable Tips
Go to https://app.mopub.com/account/register
On the dashboard section, navigate through inventory tab and click ‘Add a New App’ as shown below.
Select the ad format and create the creative’s
Install and load your creative’s
Preview and test the ads
Load the Ad and your ad is ready to run.
Fyber
Cross-promotion program by Fyber is an effective way mobile app promotion and get the huge number of downloads to your apps so follow the below-mentioned steps for mobile app promotion through Fyber.
Actionable Tips
Contact developers@fyber.com to activate cross-promotion for your Fyber account.
Check the below-mentioned screenshot and click on cross-promotion in the Ad Monetization Dashboard
Click Add Campaign to promote your new mobile app as shown below.
Select the ad format you would like to use.
Indicate frequency cap, impression cap, your target countries and applications to cross promote.
Choose a tracking provider and schedule your campaign.
Enable your campaign by contacting your Account Manager.
Monitor your campaign performance in the Reporting section.
Best Mobile App Promotion Strategies
Follow the best mobile app promotion strategies in order to get more exposure and also interaction of your app to the larger audience and maximum downloads.
Submit Your App to Multiple Stores
It’s not sufficient to submit your android apps to Google play store and iOS apps to App store. But you need to put more efforts to submit on other stores as well. So here is the list of other mobile application stores.
https://developer.amazon.com/welcome.html
http://developer.mobogenie.com/docs/submit.htm
http://slideme.org/developers
http://developer.getjar.mobi/
Promote App through Free Content
There are free services such as MobileStartupz.com. It’s a voting community for the startup that ranks apps submitted every month end. So if your app idea is good enough, then it might even be on the front page of the site for the month if it gets enough votes. The site is the best option if you have the same app for different operating systems as they accept Windows, Blackberry apps and iPhone apps as well. In addition, this is an effective technique if you are looking for boosting the downloads.
Submit Video
Create videos on YouTube and Vimeo showing how the app can be useful to people and entertain them. In addition, try to make the video using with a clear understanding which is can lead to more shares. Also, when are pitching your email your subscribers for review of your app, make sure to send them the video link. In addition, you can embed the code of the video in most of the articles to develop awareness among the people. So that your app can get maximum exposure and interaction with the possibility to get many downloads.
Use Social Media Channels
Social media can be extremely useful to drive huge downloads for your new app. Submit your app to social media like Stumble upon, MeetUp Reddit, etc. and if your app gets an attention of the user or group members, then you might be in for some better number of downloads. So remember to submit to the Reddit Android section So these are the few mobile application promotion tips for getting the maximum downloads of the app.source http://digitalmarketingdeal.com/blog/how-to-promote-your-new-mobile-app-with-best-tools-strategies/
