Keywords play a crucial role if you want to make your app easy to find after the most relevant search requests. Devote enough time to adding best-targeted and related keywords to your app profile. Wrap your mind around the words you’d type in a search box while looking for the apps like yours.
App description is really important in terms of app store optimization and user experience. Briefly tell the app store visitors what your app is about and highlight its main capabilities. Try to make your icon design simple, memorable and stylish. Dashing screenshots will also be a strong point for your profile
High android ratings and android reviews from your users will help your app to whip up to the first positions of the charts. Kindly ask your audience to rate your app or to spend a few minutes writing a short review for your product. Providing them with additional value like unlocking new content or virtual lives will increase your chances to get quality feedback.
Yet another efficient-proven channel for user acquisition and driving app downloads are mobile advertising agencies. The latest strengthen your brand awareness and do product android promotion through mobile devices.
Ad creatives are the crucial part of your advertising campaign and a face of your brand. In case you are not willing to dwell on this stuff, ask your mobile ad agency to create unique ads with high performance for your ad campaign specifically. The vast majority of ad agencies charge an additional fee for designing high-performing ads, but sometimes you can find a truly dedicated companies, who do it for free.
App review platforms are also good lead generators. They publish deep and entertaining reviews, feature key options and benefits of new apps. Send them an overview of your product with links to app stores and ask to write a review.They might also include you to specific lists or ratings of similar apps (if they have it).
Featuring an app release in social media will also help with bringing the first interested users. Entertain subscribers with useful content, hot topics and thematic infographics and don’t spoil everything with mindless copy pasting. Social Media is great for catching up with your users, getting their feedback and rolling out important updates.
If you are going to promote your app before the release you will definitely need a website (or at least a landing page) for highlighting the main news, app key features and capabilities. Attract people to your website while running ad campaign with an advertising agency. Offer users additional value like free levels or personal discount in return for the subscription to the app news. An email base could become additional (and FREE) channel for interaction with customers. Just don’t spam.
People want to spread the content that makes them smile, laugh out loud, muse, disagree, protest, cry, hope, slobber over etc. Your app for certain has something more behind. Cover the best of your app in the story worth spreading.
Brand owners and marketing experts have already revealed the real power of influencers — trendsetters, who gathered thousands of followers around their social profiles. Let people take a stroll around your app with a short 30sec video. Show the main features, design and users’ value of your product in a dynamic video and the world will be eagerly waiting for the release. Hope my response was useful for you and would help you to build a winning app promotion strategy.
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