The work surrounding your App does not end when it is finally developed and made available for download on the online store of your choice. We can even say that the hard work has only just begun. Preparation is possibly the most important part of launching an app. Without a decent amount of preparation and a solid plan your launch will end up looking like a skirmish of half completed ideas.
To have more android installs, ratings and reviews you need to make your target audience aware of its launch and once done you need to follow-up with them with the developments. Here’s how you could go about it. To Increase app downloads marketing your app the right way not just before but after its launch as well is the key here.
Influencer marketing has brought a lot of success to companies in the last few years. It has proven to be a cost-effective and high ROI strategy for marketers of all budget sizes because of the ability to connect with audiences of all sizes. So whether you are a small growth stage company working with micro-influencers, or a goliath spending your budget on a top social media influencer, you can drive a return. Of late, mobile apps have stepped into the influencer game to drive app installs while maintaining a low cost-per-install (CPI).
When you talk about the college consumer, it’s the most cluttered marketplace with the lowest attention span, Companies are now days want to reach to college student to download their app and get more downloads as they know that in android app promotion is best way to promote any product or service and also very pocket friendly in budget. If you think about it, college students live in a highly social environment, you should promote your app with student brand ambassador. India’s first company who has India’s largest student workforce across India and who can actually help you to get more android installs, ratings and reviews through college students.
The biggest challenges faced by app developer is actually when you want to promote it. Basically app promotion is needed to increase app downloads, app visibility and app referrals. I will encourage you to get free publicity by using press release. It’s a great way to achieve exposure for your app. Before that, complete this tips in order to reach out the press.
- Create a press kit - It should contain all information needed for journalists to create a story for you. For example, link to your app’s promotional landing page, information about your app and high-quality screenshots of your app.
- Connect personally with local press - Mention something about the things they love or do for a living in your email whereby this shows that you’ve put some effort to email them.
- Offer an exclusive interview - They loves a good story behind an invention. When pitching your story, use more emotion to grab people hearts.
Besides press release, reviews is indeed the best way to make people keep talking about your app. As long as good reviews is concern, it can influence people in making a decision. You can collect more reviews to be as your kick-start to promote your app via:
- Ask close friends and family members - Seek for friends and family members that are genuinely interested to your app to reviews it.
- Use reviews site - Choose the best out of the best review site and send them a request to review your app. Submit your app to them in return for genuine reviews.
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