Useful Tips On How To Promote Your Android App

 This is a campaign that I have run many times and it’s driven hundreds of thousands of downloads through android app promotion on multiple occassions. If you’re not familiar with a paid-to-free campaign, it’s where you make a paid app available for free for a couple of days.

If you have a free app, you can make one of your in-app purchases free. However, the in-app purchase must be a non-consumable type, which means that the product is purchased once by users and does not expire or decrease with use. For example, new race tracks for a game could be implemented as non-consumable products.

It is important to note that getting media exposure is crucial to making this a successful campaign. I generally give a big website like BGR the exclusive on the free campaign, which dramatically increases the chances that the website will cover the price change. Skip to the fourth strategy of the article to learn more about the exclusive strategy.

There are two commonly overlooked components of your app store listing page that can increase your downloads -- reviews and in-app purchases.

The words that are in your android reviews those left by your users -- and in-app purchases are all indexed by Google Play and iOS. Having targeted, relevant keywords in both areas will help you see a dramatic increase in downloads.

In fact, I share a black hat ASO strategy that we at App Masters use to hack app store reviews to instantly increase keyword rankings. There are 28 regions in the App Store, and each country has its own App Store. It would be naïve to think that the world only searches for apps in English. In fact, most users will read and search the App Store in their native language.

Unless your app is designed for a specific region, take the time to localize your app in every language. You never know who will find your app useful. Gonzalo Juarez, co-founder, the number-one publisher of mobile travel apps, proudly admits that they do not run any paid marketing campaigns. Localizing his apps has led to a greater than 200 percent increase in downloads and in countries where they didn’t have exposure before.

Juarez suggests first translating the words used in your app name and keyword field. Once you start to notice an increase in android promotion downloads for a particular language, he suggests further translating your app description, screenshots and then finally your in-app content.

What is it? You give a big publication the first right to publish your announcement: product release, update, funding, etc. Big sites love getting an exclusive, because it means that they will be the first to write about the announcement, which generally leads to the other big websites linking back to them as the source.