There’s no denying the importance of android app promotion - they are the social proof that determines your app’s success. Visitors to the app stores flock to highly rated apps and read reviews to see if an app is worth downloading.
But what is the real effect of ratings and review. Are they only there to affect the downloader’s decision? In fact, ratings and reviews are taken highly into consideration when a new user is browsing the stores for that new helpful app or addictive game. However, app ratings and reviews also affect your ASO and search rankings.
Ratings and reviews1 are all about gaining users’ trust, but they also have an impact on rankings and where your app shows up in an app store search. Proving that they have a direct effect isn’t simple, but the widely rumored algorithms used by the Apple Store and Google Play do confirm their importance:
App marketing tasks to generate android reviews and ratings can be split into two channels. The first is in-store and through your app:
Get featured on Apple Store or reviewed on Google Play under editor's choice: this would be awesome for obvious reasons. Localize your app: to get rankings in as many key countries as possible. 56.2% of consumers say that the ability to obtain information in their own language is more important than price. Google Play offers in its platform an option to translate the app description and tags into whichever language you desire for custom prices.
Use push notification or pop-up messages in your app to ask for active users to give their feedback Counteract negative feedback by creating an in-app form for users to report bugs or issues After fixing bugs and re-publishing your app, reply and ask users who gave a bad review to reconsider
It may be tempting to reply to an ad you find by companies who provide buy real app installs. Being truthful, it is tempting to invest in a tool with a 100% ROI guarantee. But is the reward as real as it sounds? Apple has started to break down fake reviews done from fake profiles and the consequences are pretty harsh. Depending on how much lying and faking has been done; the penalty goes from banning your app to taking away your publisher accounts. Google Play still hasn’t specified how they would penalize such actions; however, they take into consideration app usage as well as ratings and reviews. Which means that buying reviews and having zero to few active users will not enough to get you top listed.
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