Promote Your App In Play store in 2022

  If you are caught up with the headline, you’re probably thinking on your first android promotion in the fiercely competitive landscape. In 2017 the total amount of apps in the App Store and Google Play went over 5M. This fact means that now app developers should not only build an outstanding product or simplify people’s lives, but also stand out from the bunch of hundreds of similar apps.

Launching an online product is very similar to offline entrepreneurship. The fact that your app is available in App Store, Google Play or any other distribution platform doesn’t guarantee people will easily find it. The very next thing you need to do is work on your long-term marketing strategy. We’ve highlighted tried and proven channels to skyrocket your android app promotion.

App description is really important in terms of app store optimisation and user experience. Briefly tell the app store visitors what your app is about and highlight its main capabilities. Try to make your icon design simple, memorable and stylish. Dashing screenshots will also be a strong point for your profile.

High rates and reviews from your users will help your app to whip up to the first positions of the charts. Kindly ask your audience to rate your app or to spend a few minutes writing a short review for your product. Providing them with additional value like unlocking new content or virtual lives will increase your chances to get quality feedback.

Ad creatives are the crucial part of your advertising campaign and a face of your brand. In case you are not willing to dwell on this stuff, ask your mobile ad agency to create unique ads with high performance for your ad campaign specifically. The vast majority of ad agencies charge an additional fee for designing high-performing ads, but sometimes you can find a truly dedicated companies, who do it for free. For example, Epom Ad Agency has a web designers team who builds banners, landing pages, native or other ad units for all types of products and brands.

Android reviews platforms are also good lead generators. They publish deep and entertaining reviews, feature key options and benefits of new apps. Send them an overview of your product with links to app stores and ask to write a review.They might also include you to specific lists or ratings of similar apps (if they have it). Applying to tech blogs like AppAdvice, Hongkiat or Thenextweb would definitely make a splash and bring new users on.

Featuring an app release in social media will also help with bringing the first interested users. Entertain subscribers with useful content, hot topics and thematic infographics and don’t spoil everything with mindless copy pasting. Social Media is great for catching up with your users, getting their feedback and rolling out important updates.