The point is to make the app more visible in the charts and to increase its discoverability. By doing so, app users are more likely to find the app in the store, and consequently, the number of downloads will increase naturally. Although ASO is becoming more and more popular, it remains unused by many app developers and marketers. It is time, more than ever, to take advantage of this extremely cost-effective technique to increase app downloads.
Similar to SEO, there are many online ASO tutorials that teach the best practices for beginners. You can download here the ultimate ASO Cheat Sheet PDF for free.
It is also possible to use some free resources to get keywords inspiration, like the Google Keyword Planner or Apple Search Ads Recommended and Related Keywords. Of course, you can also use some ASO tools like AppTweak, providing insights for free and a seven-day free trial, enabling you to use all available features for free, including the Keyword Tool during an entire week. This could be a great start for you!
It is also possible to use some free resources to get keywords inspiration, like the Google Keyword Planner or Apple Search Ads Recommended and Related Keywords. Of course, you can also use some ASO tools like AppTweak, providing insights for free and a seven-day free trial, enabling you to use all available features for free, including the Keyword Tool during an entire week. This could be a great start for you!
Having faced countless android promotion challenges, Epom Ad Agency team defined a common pattern of the app success. It has nothing to do with the miraculous overnight successes, but will be a handy long-term strategy framework for your app promotion.
If you are caught up with the headline, you’re probably thinking on your first android app promotion in fiercely competitive landscape. In 2017 the total amount of apps in App Store and Google Play went over 5M. This fact means that now app developers should not only build an outstanding product or simplify people’s lives, but also stand out from the bunch of hundreds of similar apps.
Even the world-famous apps with millions of daily users haven’t become popular after a magic finger snap. Developing an app and adding it to the distribution platforms is just a promising start point for your storyline in the world of apps. The reality is that after the app release, there is still much work to do.
Buy real app installs platforms are also good lead generators. They publish deep and entertaining reviews, feature key options and benefits of new apps. There are two most common ways of cooperation with such media. First, you send them an overview of your product with links to app stores and ask to write a review. In another case, they might include you to specific lists or ratings of similar apps (if they have it).
Probably, media representatives will ask you to pay for the reviews (and that is OK). If it happens, double check platform’s amount of monthly visits, geography, audience interests with Google and Similar Web.
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