Promote Your Game Tips & Tricks

 If you don’t count on paid promotion, it is totally fine - you can still get app downloads, even more than you could buy real app installs.

ASO or App Store Optimization is a super cost-effective way to increase the exposure of your free app in stores and boost your app or game downloads. Basically, ASO is same as SEO but it works for mobile apps. ASO consists of:

ASO should cover everything you do in the app store and it should start at the very beginning with choosing the title for your app. If it is a made-up name then you should aim to build a brand around it. Alternatively, based on the type of game you are creating, the title could be composed of strategic keywords (remember, SEO).

Many app developers mistakenly believe that ASO is all about keywords and visual assets. In reality buy installs for android app and android ratings are another important factor influencing app store performance. 70% of users go to review section before downloading an app. Answer to all your app reviews, especially, at the first stage of promoting it, and analyse them to make your app better.

Browse and Search are the biggest source of mobile app installs in the App Store and visual optimization (icon, screenshots, and a preview video) plays a huge role in conversions for this group. At a glance, your app icon and screenshots should enable app store users to understand what your app is about and why it’s so great. Combined with attractive, bright annotations and calls to action, screenshots should showcase potential users what their experience with the app will be after they download it.

The AppStore description doesn’t influence any keywords ranking but it affects downloads conversion rate as a user can read your description and decide whether he or she needs this app or game or not. But for Google Play it is critical meta-data put there - use all the keywords you want to rank for but make the text engaging.

ASO experts advise that A/B testing should be done strategically and regularly, focusing more on the quality of the tests than the quantity of them. Always keep your finger on the pulse of your app relevant keywords especially.