Game Promotion Marketing Strategies 2022

 First, I should start by saying that there is no one-shot, ‘best’ way to promote an app through android app promotion website. Apps vary widely and appeal to very different groups of people. You need to really understand your app before you start promoting it.

What kind of an app is it? What category does it fit into? Do people want it or will you have to teach them about it? Does it have existing competitors? How are you going to monetize it (in app purchase vs paid vs free + ads etc…)?

Know yourself/your app first. Work really, really hard to make it as good as it can possibly be before you start promoting it. Right, now on to how you should plan an app promotion strategy with android ratings.

We have a meditation android promotion app aimed at promoting 7 minutes of meditation every day. (Of course, you could apply this five-step process to any app With that information, you can select a list of apps who are - like you - entering the target market and ones that are currently succeeding in it.

If you take the total downloads for those apps on a month-by-month basis, you can estimate the total market opportunity: i.e. how many downloads per month are there for apps like mine.That's a good number to start with (and we'll come back to it in point 4) but it's more of a general benchmark than anything else. Now, we need to go deeper.

From this process I can identify Headspace as the “best in class” and Mind Journey as “best newcomer”. That means, while Headspace might be my ultimate goal, for now I am going to focus on competing with Mind Journey.

To compete in non-English speaking countries, we'd need budget for the localization process. That's budget we don't have. To cover both our competitors, we’ll stick to the USA. As you can see from the back-of-envelope calculations I did in the presentation, our $100k mobile user acquisition budget won't take me very far considering the high cost of acquisition (as seen on Chartboost).

I could spend my entire marketing budget and only acquire 50% of my target users - in a single month! We cannot hit our download targets with paid user acquisition alone. That means I need to start thinking about App Store Optimization to drive organic installs. We can see from looking at Headspace's Keyword Ranking page many of the top keywords for this category.

If you then switch to the Keyword Comparison page, you'll see that Mind Journey - our primary competitor for the first 12 months (at least) - has not optimised its keyword strategy compared to the leaders in the market category. There is a clear opportunity for you to steal a march on Mind Journey.