When you have nothing android app promotion, follow these steps:
- Polish your app page in the App Store. ASO (App Store Optimization) is essential, especially if you are not ready to put in some money in the promo.
- Title and short description: Use your best keywords. If you can - also use them in Bundle ID and Developer Name.
- Description: Write a text with top keywords related to your app, and try to repeat the main keywords 2 to 3 times in the description.
- App icon: Make it as attractive as a candy wrapper. It sells your app.
- Screenshots: Test out several options with “Store listing experiments” feature in Google Play or via third-party A/B test solution for Apple App Store. They can be just phone frames on a bright background with key features in the text above, or you can show screens from different angles, add brand characters, etc.
- Reviews: You can ask 5–10 friends to android reviews your app at the beginning to show some activity. Reply to all the reviews you get - from my experience, a sincere reply can even turn a 2–3-star review into 4–5-stars. Some can recommend buying positive android ratings, but it can backfire in the wrong way - real users who have valuable feedback might be scared away with tons of fake reviews.
- Then you can start publicizing your app.
- Check out multiple app catalogs and alternative stores. Most of them are free, so submit your app everywhere to get users from those platforms.
- Contact niche blogs to get more exposure. In some cases, you can trade quality content (article or infographic) for promotion.
- Similar option - search for ratings like “Top 10 apps for X” and ask the author to review your app. Usually, it costs money, but if your app is great, you have a chance.
- If content is your strong side - try guest blogging, start your blog, podcast or Youtube channel. There are many formats out there you can test.
- Become active in relevant communities on Facebook, Twitter, Reddit, forums, etc. Really put effort into helping others, and later on ask them to check out your app. You can get not only installs and links to your app page but valuable feedback.
- Make sure to build on your user base with referral program within the app. Multiply the number of users you already have with some incentive or upgrade.