What Are The Ways To Promote Installs in 2021

This is a campaign that I have run many times and it’s driven hundreds of thousands of downloads through android app promotion on multiple occassions.

If you’re not familiar with a paid-to-free campaign, it’s where you make a paid app available for free for a couple of days.

If you have a free app, you can make one of your in-app purchases free. However, the in-app purchase must be a non-consumable type, which means that the product is purchased once by users and does not expire or decrease with use. For example, new race tracks for a game could be implemented as non-consumable products.

You can also perform A/B tests to see which store assets most resonate with your audience so you can continue refining your app store page.

Raising your app store visibility is only one part of improving downloads. Once users find your app, you’ll buy app installs and reviews them that your app is valuable and reliable enough to download. This is where reviews come in handy.

As users tend to trust word-of-mouth recommendations, such as user reviews, over other forms of advertising. You can encourage user reviews through in-app messages, although you’ll need to be careful not to send too many notifications as that may end up alienating your audience.

Reviews not only indicate the quality and relevance of your app to potential downloaders, they also provide an excellent opportunity for you to engage with customers. If reviewers provide suggestions or even complaints, you can respond and show potential users how responsive you are to feedback. By doing this on a regular basis, you’ll inspire trust and encourage more app downloads as a result.

If your users find any problems with your app, they’ll share their grievances online so you can easily learn if your app is faulty. After you respond to their complaints, your developers should fix the problem immediately so your app never crashes again.

However, it’s more effective to take a proactive approach—your app should undergo vigorous testing so that your developers can identify all potential bugs and resolve them before you make your app available to the public.

Referrals are another way to demonstrate quality, relevance, and trust, which will help increase android reviews. You can turn your existing users into brand ambassadors by giving them an incentive to refer your app to their friends. For example, if you have a cloud storage app, you can offer a free gig of storage if users refer your app to others. Or for a ride-sharing app, you can provide free ride credits in exchange for a referral.