For sure it is challenging at least. When you launch an app and have such increadible goal you have to be sure in one main thing - your app has to be not only perfect, it has to be different. What does it mean? - you ask . There are tons of different apps on the market now. Lots of them are more than similar. So when user is looking for something he/she has so many offers to choose from. As a result your app has to differ from others and has some unique features to attract more clients.
It depends on a lot of factors. From the icon of your app to the keywords used in your description, it is a vast topic.
While there are other ways like spending huge marketing money on your app to increase its ranking, it is recommended not to do this as it might lead to you being blacklisted from the Google Play Store.
When you are sure that your app is marvelous you are ready to start your campaign. Your main goal now is to became visible and desirable for future users. You can do the next:
- Think about great icon for your app
- Write description poiting out unique features (do not forget about screenshots of app)
- Ask people to try it and write review (also you can use forums for this)
- You need to boost your ranking, so you can use such service as android app promotion to provide you buy app installs and reviews to become visible for organic users
- Make Facebook/Twitter/etc page for your app
- Always update your app (use bad android reviews like possible ways to see what has to be improved
To get your application ranked on the top of the google play store. You need to create a strong application, then try to use all sort to gain trust of users and have tone of downloads. It's not that hard to have millions of downloads like candy crush or Leo privacy guard. Just be patient and always improve your app. Try to make a youtube channel and pay some people to make reviews about your product. Also make a facebook page and make some paid ads to reach more peoples.
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