App store optimization is a fundamental element of your app’s recipe for success. Even so, a surprising number of applications lack even the most basic app store optimization. Think of it like this: a majority of app installs occur when a person searches or browses an app store. If your app is not prominently visible in the results, then you might as well be invisible!
Therefore, it is critical that you evaluate and refine your app store presence. You need a branded, descriptive title, a concise and compelling description, and eye-catching visual elements. Something as simple as a bright, memorable app icon and a snappy, well-optimized app name can boost your install rate significantly.
In other cases, android app promotion with an individual who is influential within a particular niche might entail asking a prominent blogger to review your app. In fact, this type of review can tie in with another strategy to increase buy real app installs
Ratings and reviews are critical to an app’s success, as they offer social proof that an application is useful or engaging. In fact, this psychological phenomenon has been found to be extremely powerful, with people being significantly more likely to form a positive view of an app (or anything else, for that matter) if they see that others share this positive view.
Of course, the same concept rings true for negative ratings and reviews, so it’s important that you promptly address any issues that are mentioned in negative android ratings. User flow data can also be a valuable source of insight into possible pain points within your app. Together, reviews and user data empower you to refine your app’s interface for an enjoyable user experience.
Each niche has a number of key influencers, early adopters who lead the pack when it comes to discovering new apps, gadgets and technology. These influencers can range from magazines and publications to bloggers and columnists, social media personalities, websites and even entire companies.
Influencer promotions are especially important for cutting-edge apps and other innovative technology that has yet to be discovered by the mainstream. So if you’re looking to increase mobile app installs and have an interface that’s unique, you’ll want to identify the influencers who hold the most clout amongst your target audience.
Next, approach a few of these key people or companies to discuss a potential partnership or promotional arrangement. In the case of a company or brand, partnerships can be quite successful. You may find a device manufacturer is willing to recommend your app to its users if you, in turn, recommend their device to your app’s current user base. Influential social media figures can play a major role in your marketing strategy too, as key personalities on Facebook, Twitter, Instagram and YouTube can ramp up exposure significantly. This is especially true if you combine the more organic influencer promotion with traditional social media advertising efforts.
People tend to be more trusting of reviews in an app store, since the developer does not have the ability to weed out the negative comments. Additionally, it’s widely believed that app store algorithms use an application’s rating as one of the key ranking factors when determining an app’s position in the store’s search query results.
Many developers will include an in-app prompt that periodically appears to encourage users to leave a review. This can be an effective strategy, although the timing of the prompt can greatly impact the overall nature of your app’s reviews. For instance, if your app has lots of features and functionalities, you’ll want to give the user lots of time to explore the interface. Otherwise, if you seek a review too soon, you could see more negative remarks because the user hasn’t mastered the app yet.
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