Top Techniques To Get 50,000 Installs

ASO is all about increasing your app rankings on keywords that are relevant to your app and on which users are most likely to convert. We always recommend buy app installs and reviews the following 3-step methodology to get started. Build a big bulk list of 100 to 200 keywords that are directly or indirectly linked to your app’s universe and purpose.

To get inspired, check out what your competitors are doing. What words are they using in their Titles? What words keep coming up in their Description? Have a look at your android reviews (and those of your competitors) to get an idea of the words your audience is using, those are probably the words they search when looking for your App or a similar one. Try coming up with all possible combinations possible - long tail and niche keywords are proven to be effective.

Keyword Picking Tool can really help you out in that respect. It offers many different keyword sources and suggestions such as download keywords, ranked keywords, trending, Apple Auto-Suggest etc. Identify the most powerful keywords from that list and include them into your app’s metadata field.

In the Play Store, there are 3 major fields that the algorithm takes into account when considering how your app should rank on a set of words:

• Title: max 50 characters - best practice is to put the name of your brand and a couple of strong keywords or a strong keyword combination that are highly relevant to your app. Words in your App Title are those that weigh the most for the algorithm.
• Short Description: max 80 characters - The best practice here is to explain what your app is about using a maximum of strong keywords or keyword combinations. Words in your Short description also have a lot of weight for the algorithm.
• Long Description: The Play Store algorithm also takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. We recommend to have a description of at least 1500 words and repeat relevant words 4 to 5 times. Keep in mind that the text has to be nice to read, avoid keyword stuffing.

To select the keywords with the highest potentiel, you can use AppTweak’s Keywords Analysis Tool. The indicators given in the Analysis Table will help you understand the performance of a keyword in terms of Apple Search Popularity, Volume, Competition, Ranking History etc.

Finally, make sure your app ranks in the top 10 on the most important words of your keyword selection. Don’t forget to continuously update your keyword set to always optimise on the best words. Monitor your android ratings performance, compare with your competitors and adjust accordingly.