Best Ways To Get Free Installs On Your Application

 If that’s the case, you’ve run into the same problem many developers encounter after they publish their apps. But don’t be discouraged – if you have an app you want the whole world to use, you can make it happen.

All it takes is a little effort and the right know-how to bring your app to the attention of the masses. So, to learn the best ways to boost your mobile app downloads through android app promotion, let’s first understand how apps are downloaded in the first place.

The two are very similar in relation to your app’s success, but ASO has even greater impact on its listing than SEO does for Google search results. ASO is specifically what increases the visibility of your app in the marketplace. The higher its rank, the more users will find your app when they search.

And once a user finds your app, ASO also helps determine whether they actually download it. There are quite a few factors that affect your ASO:

Android reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads.

App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly.

A lot of your downloads will come from organic searches, but many buy real app installs will come from your web-version landing page. That’s why you should also create a webpage dedicated to your app with a clear call-to-action directing users to download your app.

Revenue: Apps with a good record of revenue generation will get more visibility from the app store.
Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect.

Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.
Social proof: Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and +1’s on Google+ can determine whether users notice your app or ignore it.

Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings. To ensure retention, cater heavily toward your target audience in the app description.

Taking all of these into account can dramatically alter the way your app is perceived by the general public, and how it’s treated by app store algorithms.

So, if you want your app title to stick in people’s heads, the name needs to be unique and appropriate. And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:

Don’t use names that are already in use – Search extensively before you settle on a name and click Publish, or else you might end up face-to-face with a lawyer.

Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs. And while app stores give you a 225 character limit, you should only use around 25 of them. That’s all that shows up in a search result, so be sure those characters are used wisely.

Your description, on the other hand, is where you need to be most strategic about ASO. It works similarly to the meta description tag for a website but isn’t searchable on the app store.