The promotion for your app depends on the kind of your application even if it is for free. For paid promotions there are several promotion sites like android app promotion so on but in that case also you have to follow below cases.
but for free, you must need excellent layout design which is responsive, fluid and smooth animation if any and make it as minimal as possible. one more thing is make a video that demonstrates your app’s functionality with lesser than a minute length and put it as you app demo video in google play.
Once users start downloading your app and get feedback from them and update you app accordingly. Google Algorithms will automatically promote your app in the top lists based on usage time of your app soon when your app crosses 50 K download mark.
Promoting an Android app on a zero budget is tough but doable. The first thing you need to do is develop a visible online presence for your app dedicated Facebook and Twitter page with regular updates, as well as a YouTube channel with tutorials and possibly even insights into the development process will help you grow your user base naturally. For some apps, Instagram may also do wonders for android promotion.
The next thing to do is to try and get your app featured on as many blogs and online magazines as possible. To do this, simply create an effective sales pitch and contact each editor individually instead of sending a mass letter. Additionally, you can offer incentives for the early adopters for your app.
Depending on the specifics of your app, it can be anything from advanced features that are usually paid to discount codes for the next purchases. If you do have even the smallest budget for promoting your app, you can hire a reputable app marketing agency to do some professional promotion for you. MoPeak company has created ASO strategy for my apps. The guys increased app’s visibility buy app installs in a matter of weeks.
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