Viral App Marketing Strategies

Android promotion installs are great way to improve app ranking and boost organic installs. There are some good companies which can provide High Retention Installs my recommendation android app promotiongood customer support and service

These apps rely more on outside content that is constantly updated (either friends’ activities or the temperature outside). For Social Networking, the tremendous influence and distinctiveness of social networks brings in repeat users. As for utility apps, an app doesn’t need to be especially engaging; it just needs to perform one important function such as telling the weather

Over the last four years, app retention is showing improvement - the number of apps used only once has decreased, and there has been a steady increase of apps opened 11 or more times. While there is still room for improvement, as the mobile space matures and app developers increasingly focus on user engagement, retention and professionalization, these numbers should continue to improve.

Many app publishers are working with analytics packages from Google in order to better understand their customers' behavior inside the app. By creating various events to track specific actions taken and watching the breadcrumbs of data left behind from consumer interactions, app publishers are able to get a much better sense of what happens once they've launched their app. Using that data helps identify places of popularity and places of exit. Using analytics to drive iteration on the product is a helpful piece of growing your retention numbers.

Consumer engagement is a phrase that's used often these days but that requires more specificity in order to truly be helpful to app marketers. Engaging with your customers helps you make a product that will drive better retention, higher customer satisfaction and inform your product road map. In the mobile app world, there are 3 important ways in which you can connect with your customers:Listening to your customers and making it incredibly easy for them to give you feedback is a must-have for every app. There are people who are willing to look for a way to talk with you and tell you what they like, what they'd like improved and what is causing confusion already. These are your most engaged customers.

Embracing and empowering them drives their investment in your app and company even higher. Every company with an app has a built-in audience of customers to conduct research with and learn from.Tapping into that audience for specific research (i.e. Did this product feature land as we expected it to? What are the demographics of our audience?) is an important engagement mechanism that often informs the product, marketing, and executive teams at the same time as involving customers in the betterment of the product.

These involved customers tend to stick around a lot longer. Because mobile is such a personal experience, the old methods of communicating with customers (email blasts to your list, direct mail to everyone, advertising spend to find your audience) are not nearly as useful. More importantly, in the face of the tactics others are using, they make your brand look a bit clueless. Instead, it's possible to communicate with your mobile customers based upon the actions they take, the groups that they fall into and the questions they ask of you. Using intelligent in-app communications to generate conversations and follow-up in a personalized manner allow your brand to deliver a 1:1 experience for every consumer, which brings them back to your app on a regular basis.

In addition to driving up the retention aspect of the app business equation, increased retention actually fuels two significant long-term benefits, illustrating how interconnected each of these components are.

When apps increase their retention, their overall audience grows. As a result of the growth in their audience they end up with better app store performance because their larger, happier customer base is more likely to talk about them and share android ratings and reviews in the app store. In addition, the larger, more engaged audience is more likely to spread the word with their friends about the app. A more engaged, larger audience proves to be a significant engine for organic download growth.