In this article we would like to share with you the most successful android app promotion tips to implement when launching a new mobile app or game. Depending on the launching moment, your marketing actions will be different – follow these steps to get a successful launch from the first try!
Influencers and bloggers should be your best friends. They can promote your app among their followers and this can lead to a boost in downloads. Make a research in advance to find different media, and be ready to reach out to them when your app is out. It is relevant to have your press kit ready so you can send it straight away when needed.
Create a video teaser. You could create a video promoting your android promotion or you could use it to explain some of your app’s functions. Either way, the video will be one of your best tools to attract future users. So, do you already have one?
App Store Optimization, or ASO, is the process of optimizing a mobile app in order to maximize its visibility on the app stores, improve conversion rate to install, and drive more downloads. ASO is the best way of turning your app into an outstanding one and therefore, making your place in the market.
The main elements of ASO are: Keyword Research & Optimization, Conversion Rate Optimization and a constant Tracking and Improving the results.
If you’d like to go deeper into the ASO experience, make sure to read these Guides for Google Play ASO and android ratings. At this point your app is already available on the market, so your aim now is to constantly optimize your product to get even more installs and to keep your users engaged with your it. Here is the list of the most relevant tips to consider after launching your app:
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