After reviewing several apps, app review sites usually publish the results of all the apps that they have reviewed. This serves as some kind of publicity as some people come across some apps on app review sites. Secondly, if your app has a lot of fantastic features, review sites will definitely promote it in the course of analyzing the features. However, you should also remember that review sites wield double-edged swords. If your app has several drawbacks, these drawbacks will also be outlined and that will discourage prospective users of your app. So, you should only submit your app for android installs, ratings and reviews if you have confidence in it.
Sometimes when users or prospective users ask questions, they don’t only need answers to the questions, they also want to see how quickly you will respond. Ignoring enquiries and responding late to enquiries both mean one thing to users – It means the users of your app are not important to you.
Besides, when a prospective user asks a question on a public platform, others will be watching to see how soon and well you will answer the question. So, quick and elaborate responses are effective ways to promote your app. In fact, you can smartly spin the answers to some questions to market certain features and functions of your app.
You should also use demo videos to promote your android promotion. Videos pass more messages than text and pictures. Besides, videos linger longer in the minds of viewers. However, there are a few rules to the use of videos. The videos should be very short so that most of those that come across them will watch them to the end. The ideal video duration is about 30 seconds. Videos with the duration of 45 to 60 seconds can still be managed but videos that are longer than 1 minute are not acceptable.
Due to the level of competition in the app development industry, promoting apps has become as difficult as designing and developing the app. There are hundreds of thousands of apps on the net now and you have to promote your android app to be seen.
No matter how beneficial your app is, people have to know about it before they download and try it out and it is after trying it out that they will enjoy it. But how will they even get to know about it if you don’t publicize it? As more apps are being developed and launched, android app promotion becomes even more difficult.
If you take the time to study most successful apps, you will find out that they are still being advertised and promoted even though some of them have already hit the 50 million download mark. The question is, if successful apps are still being promoted, what about new apps that have just been launched? This article outlines several techniques for promoting android apps.
You should optimize your app for app stores and search engines. You need to use a distinctive and catchy icon that will stand out in the crowd. While optimizing it for search engines, you need to use keywords that are relevant to the functions or purpose of the app.
Apart from Google Play Store, there are several other obscure app stores and these stores are not as competitive as Google Play Store so you need to promote your android app in as many app stores as you can. The idea is to upload your app in virtually all app stores that you come across.
While promoting your app on any app store, you must take the time to include the best of your screenshots. This is because prospective users check the screenshots of apps to have a feel of what awaits them. This technique works very well for game apps. If the screenshots seem boring, then users will believe that the app will also be boring. So, don’t just use any screenshots to promote your app on app stores, use the very best. You may have to take hundreds of screenshots and select the best among them.
Create a blog within the niche where your app falls. The more you post informative write-ups on the blog the more you will be seen as an authority in the niche. You should constantly post messages on the blog and include that of your app once in a while. Your app will attract prospective users because they see you as an authority.
Also learn to pass the most important information first because of the few people that will drop off before the end of the videos. Every video must tell what, how, and why. Most importantly, share your videos on as many platforms as you can and make it easy for the recipients to also share them further.
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