A Step By Step Guide to Marketing Your App

 So before talking about android app promotion let me start with explaining what instruments ASO and as a result app promotion consists of.

Here are its basic elements:

1. Keywords. The strongest and the most efficient source of information is the word of mouth. People find most of the app simply by typing in their request in the search bar. If they find the app interesting, they share such info with friends, family or on social media. The trick is to choose words that will be popular but not the top ones, because you will need to fight thousands and thousands of competitors;
2. Title and description. People always start getting familiar with your product with reading the title, so it should be brief, catchy and relevant. Don’t forget to add a key word, because it helps to increase your app’s ranking on 10% and more;
3. Icon, screenshots, video. Visual elements of your product are more than important. Even if your app is interesting and unique, choosing a wrong color scheme and low quality screenshots will most likely result in complete abandonment. If you don’t want to risk, hire designers, who will research the market and offer you outstanding solutions;
4. Reviews and ranking. When users find your app for the first time, they immediately check its ranking and reviews. Moreover, they pay attention to negative reviews more often and try to find a reason not to download the app. That is why it is crucial to track negative comments, solve all of the arising problems and fix mistakes at once. You can also buy reviews and offer users a bunch of goodies or discounts for a positive review or a 5 star;
5. Localization. In order to reach more and more users, your app should be translated into languages of the markets you are willing to enter.

Now, when you know what elements ASO should consist of, let me tell you what distinguishes a good marketing company from a bad one. Even if you don’t stop your search on the company I entrust my own apps with, consulting this list will help you to remain on a safe side. A good app promotion company must:

• Have proven experience in the field of your interest;
• Be able to provide you with complete confidentiality and protection of personal data;
• Deliver unique solutions and not simply copy strategies of previous clients;
• Give access to the ASO progress;
• Deliver ordered reviews from different devices with unique IP addresses.

I have been on application markets for years and I never try to complete ASO on my own. It consumes too much time and energy, so I prefer turning to professionals.

Tools for your app promotion:

• App Installs android reviews and android ratings
• Video teaser - upwork, fiverr.
• ASO optimization - App Annie