android app promotion on a zero budget is tough but doable. The first thing you need to do is develop a visible online presence for your app. A dedicated Facebook and Twitter page with regular updates, as well as a YouTube channel with tutorials and possibly even insights into the development process will help you grow your user base naturally. For some apps, Instagram may also do wonders for android reviews.
- The next thing to do is to try and get your app featured on as many blogs and online magazines as possible. To do this, simply create an effective sales pitch and contact each editor individually instead of sending a mass letter.
- Additionally, you can offer incentives for the early adopters for your app. Depending on the specifics of your app, it can be anything from advanced features that are usually paid to discount codes for the next purchases.
- If you do have even the smallest budget for promoting your app, you can hire a reputable app marketing agency to do some professional promotion for you. company has created ASO strategy for my apps. The guys increased app’s visibility and downloads in a matter of weeks.
You need to prepare the press releases and send them to different publishers of the relevant theme. Prepare screenshots, demo video, icon, make the description of the main features and highlight how this principally stands out your app from the similar ones.
Then create your official page in social networks, create group of potential users and target audience. Prepare the users’ mind for your apps’ launch and describe in details how your app can help in their every day life.
Then after the launch participate in cross-promotion platforms - they are totally free and your app will be displayed in other app’s interface.
Ask your friend to download your app and place the review and high ratings. It will help to affect on ranking algorithm and your position accordingly.
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