If you have some mind blowing idea about android app, then create some good app with interactive UI and publish it on Google play store. Google play charge $25 for making account (one time life time fees) to publish your apps live and make it downloadable through Play store on android devices. If you are looking to increase the downloads of your app then you need to make some extra efforts. Tell your friends, mates, your circle about your app and ask them to download your app and give 5 star android ratings with good text comment
There are many ways of android promotion an android app, but honestly speaking you should be well convinced that your app is worth enough to be marketed and it has potential to grow on its own based on app idea and app execution once you give it a required initial push from your side. App screenshots and app store description does play an immense role, so you should be very particular about it.
If your budget permits, you should get a professional video created for your app. There are many ready to use list of app reviewers email ids, that you can easily search on google and send a nice briefer of your app to potential reviewers. Reach out to potential vloggers on youtube, they are really keen to do android reviews of awesome apps. Localized your apps to the native language of your targetted user base.
Write niche and fresh blogs of your app. All may look very straight stuff that everyone speaks of, but believe me, my app has got over 1 million organic downloads in just 11 months by doing the initial hard work in the first 2 months of the launch. My app has seen an exponential rise in downloads and reviews and there are more than 700+ youtube videos got created by app or tech reviewers without spending a penny on this. Even today my app is going very strong and we are improving every day and reaching out to many folks through the same approach.
Hope it helps all fellow Android developers and inspire them to keep on doing the great stuff, there are more than 3.5 million apps but there is still huge scope and steam left for amazing app ideas and great app executions.
Collect some email ids from your inbox, your friends network etc and send a small good and clear mail with direct download link of your app.(Don't send so many emails, Google will block your mail account. Promote your app through Facebook ads network, that will make your app reachable to so many new peoples. Post your app link on Google+ and other social networks. There are so many companies like startapp, leadbolt, airpush etc which helps you in promotion and marketing of your app on payment basis.
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