If you’re reading this post, it probably means that you are about to launch a new mobile app — maybe your first one? It could also mean that you have an awesome app idea and you’re wondering how much work you will need to put in, in order to succeed. Maybe you’re just curious …
No matter your reason, continue reading to discover a few effective mobile app promotion strategies that will help increase app downloads by android promotion.With the tremendous amount of competition on both the Apple App Store and the Google Play Store (over two million apps and counting), convincing users to download a new app is extremely challenging. Even more so if the budget is tight. Hopefully, there are some ways free (or very cheap) that can help you out!
Last but not least, it is essential to try getting other people to mention or talk about your android ratings. This will reinforce your brand awareness and reputation, which will inevitably bring you more downloads.
Going to the media is a great technique to drive attention. The first thing you should do is to build a complete press kit including some visual and written materials (download URL, app icon, screenshots, boilerplate, PDF presentation, etc.). Make your assets as attractive and engaging as possible.
The next step will be to send a great press release to all tech journalists and influencers that you can find. Try reaching out by email and don’t forget about your subject line: make it unique!
The point is to convince them talking about android app promotion. If your app is not live yet, give them access to your beta version. Describe and explain why your app is one of a kind and why they should cover it over an article. Make sure to show off your best features and functionalities.
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