How To Promote An App Using ASO And SEO

To expand your research, you must be easily findable to people who've never heard of your brand before. If they search for a specific app rather than a specific brand, you want them to find you.Nevertheless, in the attempt to get a higher ranking you should be careful of overusing keywords, because this can eventually cause a worse ranking.

Your  icon is one of the first things users notice. Don’t take the design too easily. A perfect icon can improve your CTR in the main app store.

Do you only offer an English version or do you localize? Instead of straight going to English it’s better to localize your app. It benefits your users and increases your android promotion downloads. Also remember to translate the buttons and every component of the app and localize the pictures. Therefore you should display content that refers to specific countries.

Show sample screenshots in the app store to show the most important interfaces for your app. Pick out two of your best pictures and put them first. Then add some marketing text. This is what the users see first when the read the app description.

app backlinking isn’t too different from regular website backlinking. If a user looks for an app that lists prices of his favorite stores and you offer an app for it he might be a leed. You can promote your app in android app promotion websites or blogs that link to app stores. You can basically add the link everywhere: in signatures, comments or articles or anyplace that might be of use for your app.

 Your app has to compete on attention with millions of apps in the market. Therefore you should use standard promotion steps and create your personal marketing innovation plan. The typical promotion steps are making a press kit pop, create teasers, updating your content and asking your customers for feedback.

Use A/B testing to find out if your design for icons and screenshots needs improvement and if your pricing is ok and then adjust it.

Also consider your viral factor (k). How many followers do you have in the social networks? Spread the word and share your content. Try to trigger your users to give you positive android reviews and share the app.