A website will also allow you to use old-school marketing techniques of site promotion like android app promotion banners and link exchanges. From my experience, these are the most effective channels for creating a steady download stream. The site should be simple and effective and act as a well designed, unique landing page. A one-page site with a large download button is enough.
The launch of an app is an event designed to get maximum exposure and start momentum. There is a critical mass of exposure you need to reach, so it’s better to synchronize everything together: PR, banners, and blog posts should all appear at once.
Simultaneous exposure in various outlets has amplifying effects. The first time you see an article about the app, it’s nice. The second time is meaningful. The third time can make it a hit. If you make it into major outlets, your chances of getting the attention of app market content developers will greatly improve.
Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Do they want to have it right away? Do they spend more than 30 seconds playing around with it on their phones? An app with android installs, ratings and reviews a unique design or feature has a significantly better chance of making it. Identify your app’s distinctive quality and make it part of the core experience.
When launching your app, offer it for free. There is no point in creating another barrier to download. Price your app but present the free download as a launch promotion. The app promotion is news by itself, and there are blogs that cover android promotion where the news can be shared.
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