Android app promotion allows you to boost app downloads at the lowest cost. 65 % of downloads come directly from searches on the Google Play Store. Considering that there are already more than 1.5 million apps offered, it can get very hard to be found by users. So doing App Store Optimization, you improve the findability of your app which in turn will bring you more organic installs.
In general, I would suggest you to take the following steps:
The best way to start your app store optimization process is to reflect on your app and what you want to offer your users to get android reviews. I would recommend just start brainstorming and building a list with words, that you think could describe your app.
With about 3.1 million apps available in major app stores , you might have persistent competition – so better get to know them. If there is an app, that works very well, browse through app description, screenshots, rankings and especially look at the reviews. Ask yourself: What do users like on my competitor and what not? What could I do better?
Although, everyone first thinks about ranking algorithms when hearing about ASO, you have to keep in mind that optimization still is about users! Keep in mind, that your app page should still be attractive for (potential) customers in order to download and use your app. (Tip for free: writing original update-texts is a good place, besides comment section, to interact with your customers – add call to actions)
Your app page is the flagship of your app. Besides classical keyword optimization you should not forget about asset optimization. This includes optimizing your screenshots, graphics and icon as these are crucial factors for users to promote android promotion and get download or not to download your app.
As already mentioned, ASO is an iterative process. This means you should repeatedly check whether your actions cause positive development or not. Especially, you should always have an eye on your keyword rankings. Tools like App Radar Keyword Tracker can do this for you.
The best way to start your app store optimization process is to reflect on your app and what you want to offer your users to get android reviews. I would recommend just start brainstorming and building a list with words, that you think could describe your app.
With about 3.1 million apps available in major app stores , you might have persistent competition – so better get to know them. If there is an app, that works very well, browse through app description, screenshots, rankings and especially look at the reviews. Ask yourself: What do users like on my competitor and what not? What could I do better?
Although, everyone first thinks about ranking algorithms when hearing about ASO, you have to keep in mind that optimization still is about users! Keep in mind, that your app page should still be attractive for (potential) customers in order to download and use your app. (Tip for free: writing original update-texts is a good place, besides comment section, to interact with your customers – add call to actions)
Your app page is the flagship of your app. Besides classical keyword optimization you should not forget about asset optimization. This includes optimizing your screenshots, graphics and icon as these are crucial factors for users to promote android promotion and get download or not to download your app.
As already mentioned, ASO is an iterative process. This means you should repeatedly check whether your actions cause positive development or not. Especially, you should always have an eye on your keyword rankings. Tools like App Radar Keyword Tracker can do this for you.
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