If you’re reading this post, it probably means that you are about to launch a new mobile app — maybe your first one? It could also mean that you have an awesome app idea and you’re wondering how much work you will need to put in, in order to succeed. Maybe you’re just curious … No matter your reason, continue reading to discover a few effective android app promotion strategies that will help increase app downloads. With the tremendous amount of competition on both the Apple App Store and the Google Play Store (over two million apps and counting), convincing users to download a new app is extremely challenging. Even more so if the budget is tight. Hopefully, there are some ways free (or very cheap) that can help you out!
First and foremost, we could not start this list without mentioning App Store Optimization (ASO) and its benefits. ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends’ best practices. The point is to make the app more visible in the charts and to increase its discoverability. By doing so, app users are more likely to find the app in the store, and consequently, the number of android reviews will increase naturally. Although ASO is becoming more and more popular, it remains unused by many app developers and marketers.
It is time, more than ever, to take advantage of this extremely cost-effective technique to increase app downloads. Similar to SEO, there are many online ASO tutorials that teach the best practices for beginners. You can download here the ultimate ASO Cheat. It is also possible to use some free resources to get keywords inspiration, like the Google Keyword Planner or Apple Search Ads Recommended and Related Keywords. Of course, you can also use some ASO tools like AppTweak, providing insights for free and a seven-day free trial, enabling you to use all available features for free, including the Keyword Tool during an entire week. This could be a great start for you!
You want more android installs, ratings and reviews? Start by increasing your brand awareness. Push your app everywhere you can on the web. First, create a unique website or a landing page for your app. Don’t worry; there’s no need to master web development. You can use free software like WordPress, which makes it very easy to create your own website. Ideally, you’d only have to pay for a brandable domain name and a hosting space (about $10). Building a website or a landing page will help you spread useful content about your app. Having a central point where visitors can learn more about your app is essential. Make sure that your design is creative and personal; you want it to vehicle your app’s identity. Use your app’s color palette and specific fonts. Basically, make sure to follow your visual identity. If you don’t have any, it’s time to define one.
Try using your website and/or landing page’s URL wherever you can, in all your communications. Some examples are emails, signatures, and more. Along with your website, you can also create a specific blog, which would be part of your website/landing page. The point is to offer some news about your app, like new available features, a new design, etc. You can also create some valuable and shareable content that circles around your app’s universe. For example, if you have a travel app, you can provide interesting content on places to see over the world or a practical guide to being the perfect backpacker. Kayak’s blog does a great job by providing tips and trends about various destinations. The point is to feed your community with relevant content that eventually will be shared across the web via social media.
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