So when I read your answer, it looks like you’ve made this app on your own. That means that, most probably, you don’t have a huge budget. Most app publishers sink a great deal of money and time into android promotion apps to increase their downloads. This causes smaller developers, especially, Indie Developers to have a harder time to compete against those giants.
The Games category is the most competitive category. More than half of the apps in the stores are under the games category. So, without some type of promotion, your app will most probably get lost in the stores.
I’d suggest you focus more on free or relatively cheap methods of android app promotion to give your app the initial momentum it needs so that you can start earning some money. One of the easiest and cheapest forms of app marketing is App Store Optimization.
App Store Optimization aims to increase your store visibility by allowing you to pick the right keywords that will represent your app in the market. So, when someone searches for a keyword if you appear at the top of the search results, most of the time they will download your app.
With the right toolset and proper data, you can increase your visibility in the Google Play Store tremendously. Depending on how well you do App Store Optimization and the scale of your app you can see up to 5–7 times increase in your downloads.
Normally, App Store Optimization tools can get costly with monthly subscriptions but there are android installs, ratings and reviews . If you’re struggling at increasing your download numbers or your overall visibility, just ping me and I’ll do my best to help!
Well, having a successful app that everyone enjoys is a very challenging thing. You need to have such a pleasant and quality product that people will even pay to get it.
So, firstly you need to work on the value of the app, analyze it regularly, see what do your users enjoy the most, what are the crashes happening, detect them and fix ASAP. There are different analyzing tools, so find one that fits you the best.
Then work on the ASO, try to have a eye-catchy app icon, awesome description and why not a short preview video, remember people watch only the first 10 seconds so make it so vibrant and pleasant to make people continue watching.
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