Mobile apps are now an integral part of digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. Today, there is big competition in the mobile app market and it became more challenging for the businesses to get their apps on the top through android app promotion.
In order to optimize the on boarding process, this is a critical time to focus on highlighting the value of the app. If you are unable to impress your new users quickly, you’ll likely lose their interest altogether.
ASO is the process of optimising your app to rank higher in the marketplace; the higher buy app installs and reviews a mobile app ranks the more visible it will be to potential users.
Promotional videos are one of the most effective ways to show off an app’s interface and capabilities. Creating videos provides you with the opportunity to establish a voice and communicate the value of your android promotion app
App titles need to be distinctive yet descriptive. When deciding on your title try and include what the app does, as users tend to search for specific functionality. You can choose to name your app based on common search terms or use a branded name that you can copyright.
When optimising keywords, focus on relevancy and search volume. Remember to test your keywords to find out which ones are working for your app. When changing the keywords, make sure to note the impact this change has on the app’s ranking
Treat the first few lines of your description as an ad copy, with the purpose to generate curiosity and build interest in your app. The reason for this is the app store only displays the first 2-3 lines of text before users need to tap on the ‘more’
When your app shows up in search results, an attractive icon can play a major role in engaging and encouraging users to download. It is also important to utilise customised screenshots in order to showcase how the app actually works. Treat this space like it is your sales poster.
Creating a microsite helps you to market your app beyond the app store and implement Search Engine Optimisation (SEO) techniques. You can showcase your app to a wide audience with the help of microsite.
It’s extremely important to emphasize on networking while your app is in development. If you do that there are high chances that the reports or bloggers pick up your PR and help you further to generate the awareness. This has also led to virality loops in few cases, which changes the game altogether.
Social media channels are best option for the promotion of your app and it will derive good amount of traffic to the app store and the microsite of the app.
Keep your eye on the Analytics. Check the analytics on daily basis so you will came to know everything about the traffic you are getting. Focusing on the right metrics will provide insight into which areas your app need to be tweaked and upgraded.
You can download any app analytic tool like Google Analytics, Firebase, Apsee etc to get the correct results. In this way you can track the performance of your mobile app on the app store.
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