The best way to get a lot of buy real app installs is using paid medium such as Facebook ads. Facebook offers advertising for app Android and you can target users based on various factors such as age, location, mobile OS and many more. If you have an email list, you can use that to target your ad to a particular list.
You should optimize your app for app stores and search engines. You need to use a distinctive and catchy icon that will stand out in the crowd. While optimizing it for search engines, you need to use keywords that are relevant to the functions or purpose of the app.
Apart from Google Play Store, there are several other obscure app stores and these stores are not as competitive as Google Play Store so you need to promote your android app in as many app stores as you can. The idea is to upload your app in virtually all app stores that you come across.
I have very limited information regarding Press-release promotion. Though, if you manage to get into one of those PR agency, who sends out the newsletter to Techies and Bloggers about latest android promotion, getting into one such list is going to be very beneficial.
While promoting your app on any app store, you must take the time to include the best of your screenshots. This is because prospective users check the screenshots of apps to have a feel of what awaits them. This technique works very well for game apps. If the screenshots seem boring, then users will believe that the app will also be boring. So, don’t just use any screenshots to promote your app on app stores, use the very best. You may have to take hundreds of screenshots and select the best among them.
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