Thursday, 19 August 2021

Promote Game Without Spending Any Money

Being a part of the monetization team for utility app, I can share our own experience of the monetization. The strategy that you can apply definitely depends on the category of app, the geography of the traffic, user flow etc. However, the majority of well-known standard monetization strategies will work.

First of all, you need to understand that a good revenue will come from a solid users base. So, you need to work first of app promotion and user acquisition. And here are some steps to grow users number.
I recommend having an ASO consultancy with some experts. It will cost around $100 and can result in +40 000 organic installs monthly. While releasing your app at the app store, make sure you are ready with keywords, clear app description and app profile.
  • Add targeted keywords.
  • Create an eye-catching profile.
  • Take care of app description. Describe the visitors what your app is about.
  • Make your icon design simple, memorable and stylish.
  • Bright and dashing screenshots will also be a strong point for your profile. Show users what’s inside of your app!
  • buy app installs and buy app installs and reviews from your users will also help your app to go up to the first positions of the charts. Remember, people are lazy and they get used to postpone some low-priority tasks or simply do not accomplish them. So, it’s better to provide them with additional value - unlock new content or additional virtual lives or currencies. This will increase your chances to get quality feedback.
Social media is a great tool for acquiring new users, building a community around the app and surround yourself with people who care about the same things you do and staying in touch with other users.
Submit your application to the free listings with related to your app categories. You can even contribute to relevant blogs and share your expertise.
Data Monetization is a kind of non-standard opportunity to monetize your app. In short, it is the process of passing the non-personal identifiable user data to data collectors.
ASK users for their permission to gather the data and only after that transfer it to the data collector. Users will decide whether they want to share their data or not. It should be clearly shown, as data monetization companies work within GDPR regulations and do not usually operate with personal data.
We run it together with ads SDK and both SDKs are perfectly working together.
Here is the list of some data collectors - android app promotion
We had 25 000 DAU when we tried it, so the revenue was a bit lower than expected, but our users are from Tier-1 countries, which cost more.

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