The reason I ask this is because it feels a bit like an arbitrary, vanity number. Anyone can go out right now spend $10–15K and generate 50K installs over the weekend. But there is no point in doing that because the generated installs will probably open your application once and then discard it. Total waste of money.
If you’re just getting started 50K installs seems like a reasonable goal however there should also be a down funnel goal to ensure the installs that are being generated are of high quality and engaging in your application (this could be purchase, order, registration, level completion.
First the easy way just go to android app promotion these guys provide you some of the android promotion options in cheapest cost these people are professionals. Services.
Don’t throw good money after bad. If the app is not good, if it doesn’t play well, if it has bugs, if it has poor UI, any marketing money is going to be wasted. You are going to be paying for users to find your app and give it bad android reviews.
You may be tempted to sign up for a ‘for pay’ review site, in other words a site that offers to review your app for a fee. DON’T DO IT! These types of sites usually get far less real traffic than they claim, and few people actually use them to make purchasing decisions. Save yourself the time (and a few bucks), and devote your efforts elsewhere.
Don’t blanket the press with form letter emails in a “shotgun” like approach. Spewing info at the press does nothing but annoy them. Get featured by Apple and get 3-5 major blogs to review your app at launch. That’s the formula that has been working for a lot of hit apps: Apple feature + PR. The secret to getting featured is focusing on 1) the right idea, 2) the details and 3) nailing the basics
Cross promote your own apps such that each progressive app you release does better than the one before it. Prompt the user to rate the app with a pop up – but only after it has been used 5 times or after 10 mins of play time.
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