I have started to believe that most of the new apps which are suddenly rising and showing 10k,50k+ downloads are using android app promotion paid acquisition with CPI (cost-per-install) or CPC. Its hard to say but you should assume a CPI of $.5 per download, more if you specifically target the US/UK market. You can do such ads with Adwords, Facebook, Twitter, GoWide, AppNext etc etc.
User acquisition is just half the story, user retention is the key to success now. How many people actually register after downloading your app, and keep it for a week or more and continue using it. Here you might use Analytics services to figure this out. Google Analytics, AppsFlyer, etc. provide the same.Did you know that app reviews play an important part in increasing app downloads? Yes. up to 90% of users read online reviews before deciding whether they want to download the app or not. If you have a lot of android reviews they are more likely to download your app. android ratings can be your source of improvement because through reviews, you will get the user feedback. From here you can update and increase your app performance.
In order to increase retention and usability of your app, you need to tweak your app a little. Use the push notification to remind users if he's not using the app for sometime like 2 days or more. Put a little social inside your app as well to ask users to share it on their social media, or give rating on the Play stores.
1. Own a website and start doing SEO.
2. Have a blog on the website, and update it regularly with fresh content.
3. Create a video of the app and share on Youtube.
4. Create social media accounts on all popular sites like G+, Twitter, Facebook, Pinterest, etc.
5. Put regular contents on the social sites and follow and comments on similar pages, groups.
6. Submit your app for reviews on the app review sites.
7. Submit your app to alternate stores like GetJar, SlideMe, Amazon, etc.
8. Do regular updates for your app and ask users for feedback and/or rating.
9. Do a press release. Outreach the media on your own as well and pitch your app.
10. Make sure to have your presence on LinkedIn, AngelList, CrunchBase, etc.
11. Ask your contacts, friends and family to download your app and give honest feedback.
In order to increase retention and usability of your app, you need to tweak your app a little. Use the push notification to remind users if he's not using the app for sometime like 2 days or more. Put a little social inside your app as well to ask users to share it on their social media, or give rating on the Play stores.
Hey there. I assume that your app is now in Google Play. It is common for new app not to get more downloads. But there are ways to improve that. Don’t worry, it won’t be like that forever. I have a few suggestions on how you can improve your app downloads.
First things after you have your app in Google Play, I suggest that you advertise it on social media platform. Create an official account for your app. You can use Facebook, Instagram, twitter, etc. This the best free way to promote your app. Use links to direct users to the download page. Update regularly about your app.
I think your app size also plays an important part. Why? If it is too big, people will think twice whether to download the app or not. Some user might use mobile data. So make your app smaller for user to download. I suggest that you don’t make it bigger than 100mb.
Did you update your app regularly? If not, that might be one of the reasons why you are not getting any download. I’d recommend that at least an update a month, and up to once a week for your app. By updating your app you will increase your app stability and free from any bugs. It also builds the users trust.
Other free or cheap ways to generate download could be:1. Own a website and start doing SEO.
2. Have a blog on the website, and update it regularly with fresh content.
3. Create a video of the app and share on Youtube.
4. Create social media accounts on all popular sites like G+, Twitter, Facebook, Pinterest, etc.
5. Put regular contents on the social sites and follow and comments on similar pages, groups.
6. Submit your app for reviews on the app review sites.
7. Submit your app to alternate stores like GetJar, SlideMe, Amazon, etc.
8. Do regular updates for your app and ask users for feedback and/or rating.
9. Do a press release. Outreach the media on your own as well and pitch your app.
10. Make sure to have your presence on LinkedIn, AngelList, CrunchBase, etc.
11. Ask your contacts, friends and family to download your app and give honest feedback.
No comments:
Post a Comment