Sunday, 15 August 2021

App Marketing Guide For 2021

This is difficult to find the answer without understanding which app you are talking about. But, from my experience, there are several moments where developers make a mistakes while app promotion.

First moment - App Store Optimization. This is quite simple settings, but many developers do not take enough attention to this point. Your icon and screenshots are attract attention and make first impression on future users. Make it informative and colorful.
Second moment - description and title without keywords are non-effective. Using keywords in the title (1–2 keywords) and description (3–5 in first and last paragraph) can rank your app higher in the search result page. And this the most huge channel of installs traffic.
You have only one chance for your app promotion. Give it to professionals.
For this reason you can use services such as android app promotion that provide high-quality service for a lowest prices on the market. Such companies provide android installs, ratings and reviews and ASO for your app promotion and do it perfectly.
No matter how great and well-designed your app is, if you don’t put enough effort into android promotion it, no one will ever download it.
With today’s increasing competition, it is crucial to find innovative app promotion strategies which should be integrated in a powerful mix.
What makes a great app? Is it the brand name or content or maybe that it’s well-known? Surely, all of these are important, but that does not that mean that users will simply find an app among millions of apps.
Every app competes against over two million other apps for attention in the App Store and Google Play Store combined. Because of this, you need a tool to make your app more visible to users. Enter App Store Optimization (ASO) – the process of optimizing your app’s metadata to become more discoverable in the app stores.

Maybe you are not doing the promotion of your app properly or using the wrong keywords or not having the density of short and long tail keywords in the description.
You should first analyse the keywords which you are using for your app. Along with this, pick 2–3 competitor’s are track their presence, keywords, reviews etc. This will give you an idea about why your app is not getting downloads.
For App Visibility, Try to list out 10–15 keywords (Short-tail and Long-tail) and use these into the title, description properly. It will help you to gain more ranking and the app will start getting higher position in the search results.
Along with this, you need to follow some steps for optimizing the app landing graphics such as screenshot, add or optimize app promotional video to make sure that the user gets the complete idea what you app is about, what are the primary feature in your app, what is the USP of the app.

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