Wednesday, 26 May 2021

Android App Promotion With Real Installs

The number of downloads is important. It doesn't matter where these downloads come from (incentivized, app install ads, PR, ASO). Of course it is much more cost effective to use tactics like ASO and android app promotion to boost you downloads. Keep in mind that both the total overall number of downloads is important, as well as the number of recent downloads.


Google Play knows when someone uninstalls your app, and takes it as a small, but negative sign. The more your app is pretty, useful and bug-free - the more people are likely will keep it on their device.

A high user engagement is a good way to get a higher rank. Make sure you give users reasons to come back and use your app. Also, incentivize and remind them to do so via push notifications and such.

Good reviews and android ratings is a very important thing. If someone gives you a bad review make sure you address the issue. Also, prompt your users to rat and rank your app. There are several tactics to do this well.

Backlinks to your app page are often an underrated tactic to improve Google Play app rank. The mechanism for this is very much like the one for web traffic, and the best practices here are taken directly from the world of SEO.
  • Reviews & rating: A good testimonial or appraisal would work in your favor, if someone reads it and finds it engaging, they would surely download the App, and give you a better rating. The ratings can only change gradually, for that the user experience has to be taken care of.
  • User Feedback Counts: Always try to engage the user by asking for feedback, if there is a dearth in the user experience try to resolve it in the next update.
The number of downloads is never shown to the user, the user sees the rating and also reads the keywords, the logo, and screenshots to judge preliminarily whether it is worthwhile to download the App.
  • A lot of downloads~Higher App rating: If people download the App voraciously it would start to rank higher in the search, and it is usually an accelerated growth from there.
  • Android promotion: Downloads will increase when you promote your App through social media, conventional and unconventional marketing strategies. And an increase in traffic or downloads would eventually result in better ranking.
For ASO or App Store Optimization you need to keep all the fundamentals correct. As downloads, ratings would increase and also your revenue when you have followed these fundamental points. It is a process that needs to constantly evolve. If you are not sure how to do it effectively, you can always seek help.

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