A trailer for your mobile app or video game lets people know what you’re all about. What does the app or game do? What genre is it? Where can we download it?
A good trailer should have energy, excitement and enthusiasm, and include a call to action either in the video or in the surrounding descriptions. Post the video everywhere and use social media and influencers and blog and publication outreach to share. Paid tactics are highly effective as well, including social media advertising across Facebook, YouTube, Instagram and Twitter. Experiment with smaller budgets first and measure downloads.
2. Use content marketing for mobile apps and games
Content marketing is a super effective way to reach the people most likely to to download and your android app promotion or game.
Share videos, screen shots, app captures, game play, character artwork and other visually relative content across your social media channels. Encourage users to do the same, amplifying your message.
Include a clear call to action – download now, download here, learn more. When considering what types of content to deliver, go a little crazy! People love content that’s unexpected and memorable. Edgy comedy or shocking content is always a big hit, and the more of an impression you make, the more likely they are to share with their friends. That’s exactly what you want!
Once you start, don’t stop, and don’t slow down. To build a fan base you have to consistently share, engage and reengage people on a regular basis or they’ll think you’ve lost interest and go elsewhere. You’ll need to rely on this fan base to spread the word about your android promotion and recruit new users. Always try for fresh content, and share related content on a consistent basis. This develops good will between you and other people and businesses whose content you’re sharing – and they’ll return the favor.
Reach out to relevant blog and publication writers and get them share your content with their readers. Identify which blogs and publications cater to your target demographic, find who writes for them and pitch them. Be considerate of their time, and keep it simple. Include why you’re reaching out, what you’re asking them to do, and then make it super easy for them to do it. Include shareable links to the content, pre-populated Twitter links and a link to background information should they need it. Don’t just copy and paste a press release. Put in some effort and customize your pitches.
The effort will show and pay off. Reach out to influencers that have a large or active social media following across YouTube, Instagram, Facebook, Snapchat… Again, target influencers that appeal to the same people to whom you’re selling your app. Don’t just ask from them, but give back as well. They’re trying to build their fan base too, so be sure to share their content to your fans as appropriate, and engage them regularly. Many influencers accept monetary compensation for sharing your mobile app or game. If you have the budget, it can be a smart choice. Just be sure to do your research and see what results they have achieved for other publishers or developers. Fortunately for you, mobile apps and games are online and downloadable. Your users don’t have to walk into a store to get them.
Make sure that a simple way to download your android ratings app is no more than one click away from the content you create and share. Think of your content as part of the user experience, and don’t make people work too hard to find a way to click and download, or they’ll get distracted by something else, lose interest and forget to go back
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