How Should I promote A New Android Application

You can boost your ranking by adding the right keywords to your title and app description. Although you’d naturally want to go for popularly-used keywords, this will increase the number of competitors you have. A good idea is to go for popular keyword combinations that aren’t frequently used. For paid apps, the revenue you bring in could be considered in your app ranking. It’s safe to assume that Google and Apple give more visibility to an app if it has a good record of revenue generation.

Some of the strategies in this guide will need to be done at the same time or in a certain order, so rather than approach this resource as a step-by-step guide, use it as a checklist of strategies that you can implement at different stages of your launch. Your App Store Title is the name that appears on your App Store Listing, it’s also one of the first things a user will see when they are searching for your App. I can not stress how important it is to get this right.

If your App Name is already being used and isn’t unique, it will be harder for people to find you and could even lead to someone downloading the wrong App instead. Before you commit to your App Store Title, spend some time researching what already exists so you’re not competing against unlikely competitors. High android ratings and android reviews. The higher rating and number of positive reviews an app gets has a big impact on ranking. A higher number of android installs, ratings and reviews with naturally improves the download decision and boost your ranking.

The performance of your app in one region can influence its ranking in another region. Have strings of the APK translated in multiple languages to localize your app. This will boost its ranking in multiple regions. Quality backlinks could be an important ranking factor for apps, especially in the Play Store. Try including links to a number of relevant pages to improve your app ranking.

Your app retention rate refers to the number of people who keep or uninstall the app within a period of 30 days. This rate affects ranking. Catering to the right audience and using the right description will help ensure better retention after app downloads. Getting app review sites to do a piece on your app can be a great way to attract the right audience. A well-written review recommending your app could generate a significant number of downloads to boost your performance. Androidcentral, engadget are great app review sites.

One of the most effective ways to promote your app is through social networks. Reach out to potential users through social media platform they’re most likely to use. Share your app story, press release, and review pieces through an appropriate social media channel and ask them to retweet or share it.