In addition to making your app content discoverable on the web, you can use other methods to get users to your mobile website. These are often lot cheaper than buy android reviews.
Here are some strategies for attracting new web users and converting them into app downloads:Work on traditional SEO methods to boost rankings for your site, including inbound links, social shares, blogs about your app and app content, search ads, social ads, and more. When mobile visitors land on your website, show them a targeted interstitial or smart banner that takes them to download the app. Apple has a basic mobile smart banner, but it is not customizable. Branch offers both a free smart banner, and a premium upgrade that allows you to target users based on their visit, where they come from, etc.
While the App Store is figuring out its identity crisis, my advice to developers is give up on the App Store and focus on making your app content discoverable. Unlike the App Store, searches on the web are focused on intent. For example, if your app sells Nike red shoes, it might be practically impossible to appear in a search in an App Store for “shoes,” but you can work on getting the red shoes to appear in a web search, and from there you can get a user to download with android promotion.
The biggest mistake new developers make is building and launching their app without viral mechanisms. My Branch co-founders and I made this error when we built our first app, a photo book printing app called Kindred. We were fortunate to get featured by Apple in Best New Apps, but because we had built only our core functionality without sharing or invites, new users had no way of sharing the app or the photobooks they created with their friends. We missed out on free referral traffic.
Unfortunately, as more and more developers are starting to realize, the App Store is not the solution. With more a thousand new apps submitted each day (let me emphasize that: one thousand new apps each day!) it’s almost impossible to stand out. The new iOS 11 Apple App Store design is not a solution — it shows even fewer android ratings on the main page than it used to. While Apple might believe this is better UX for the end user, this new design does nothing to help the chance of discovery via the App Store for a small app developer trying to get an app off the ground.
Content sharing. The most viral part of your app is its content. Apply basic principles to make sure your content goes viral: use emotion, appeal to ego, and give incentives. But keep in mind, not all content is created equal and the more engaging your content, the more likely it is to drive virality. Looking for examples on which emotions you should appeal to, and how to get started? Check out my introduction to app virality.
Unfortunately, as more and more developers are starting to realize, the App Store is not the solution. With more a thousand new apps submitted each day (let me emphasize that: one thousand new apps each day!) it’s almost impossible to stand out. The new iOS 11 Apple App Store design is not a solution — it shows even fewer android ratings on the main page than it used to. While Apple might believe this is better UX for the end user, this new design does nothing to help the chance of discovery via the App Store for a small app developer trying to get an app off the ground.
Content sharing. The most viral part of your app is its content. Apply basic principles to make sure your content goes viral: use emotion, appeal to ego, and give incentives. But keep in mind, not all content is created equal and the more engaging your content, the more likely it is to drive virality. Looking for examples on which emotions you should appeal to, and how to get started? Check out my introduction to app virality.
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