In this article we would like to share with you the most successful android app promotion tips to implement when launching a new mobile app or game. Depending on the launching moment, your marketing actions will be different – follow these steps to get a successful launch from the first try.
Influencers and bloggers should be your best friends. They can promote your app among their followers and this can lead to a boost in downloads. Make a research in advance to find different media, and be ready to reach out to them when your app is out. It is relevant to have your press kit ready so you can send it straight away when needed.
Create a video teaser. You could create a video promoting your android promotion or you could use it to explain some of your app’s functions. Either way, the video will be one of your best tools to attract future users. So, do you already have one?
App Store Optimization, or ASO, is the process of optimizing a mobile app in order to maximize its visibility on the app stores, improve conversion rate to install, and drive more downloads. ASO is the best way of turning your app into an outstanding one and therefore, making your place in the market.
The main elements of ASO are: Keyword Research & Optimization, Conversion Rate Optimization and a constant Tracking and Improving the results.
If you’d like to go deeper into the ASO experience, make sure to read these Guides for Google Play ASO and android ratings.
App launch is a very important moment, and we don’t want to miss a single detail. This is why you should dedicate time to check a few technical points, prior to the launch of your new mobile app. And that’s why we would like to provide you with some technical points that to when launching a mobile app:
Do you remember the press kit we advised you to prepare in advance? What about the list of bloggers and influencers? If you have followed our tips you should have reached some of them and now it’s time to remind them that you are launching so they can announce it as well!
There are many App Marketing and ASO tools in the market. For example, TheTool can help you monitor top chart rankings, keyword rankings, conversion rate and other ASO KPIs in a very simple and visual way!
This is how you would get new users that are searching for apps in the stores. Make sure you provide a great user experience and encourage your users to leave feedback on the app stores. You can count on family and friends once again or even use your best social skills to reach out strangers.
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