If you can draw positive android reviews from fans of your app, you can see your downloads increase exponentially. Reviews that declare your app a valuable download or say it provides a great user experience are “testimonials” that let other users know your app is worth downloading. You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely. Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well.
Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed. So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests. In your press releases, mention the fact that you’re looking for feedback. In some cases, the media outlets you’ve sent them to will already have someone on their staff specifically there to review apps.
Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively. And once a publication writes about you, contact every smaller outlet you’ve reached out to in the past. Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so. Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you android ratings.
If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the android app promotion. The games were able to increase total global revenue by an average of 437 percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.
He then realized that if he sent the same press releases to select foreign markets – Russia, Spain, Germany, Italy, and France – he could get reviews and write-ups on his app. The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market. If you think users there might love your app, tell them about it!
No comments:
Post a Comment