If you want to increase your organic installs, we’re talking App Store Optimization with android app promotion. App Store Optimization is the best way to increase organic downloads as it directly aims at making your app more visible inside the Google Play Store or Apple App Store.
The main idea is to make sure that your app ranks for the correct keywords that will help you reach your ideal users.
‘But, how can I find the appropriate keywords?’ you might ask. Well, there are a couple of metrics you should keep in mind while searching for keywords.You want to rank on keywords that are searched very often by users. The search score is a good way of understanding how popular a search term is. If you rank for a high volume keyword, you’ll get more downloads. Simple as that…
The main idea is to make sure that your app ranks for the correct keywords that will help you reach your ideal users.
‘But, how can I find the appropriate keywords?’ you might ask. Well, there are a couple of metrics you should keep in mind while searching for keywords.You want to rank on keywords that are searched very often by users. The search score is a good way of understanding how popular a search term is. If you rank for a high volume keyword, you’ll get more downloads. Simple as that…
While popular keywords are important, you’ll also want those keywords to be less-competitive. After all, if you don’t rank in the top 10 (even top 5) you won’t have any visibility and won’t get any android installs, ratings and reviews
The Chance Score indicates how competitive a keyword is. The lower the chance score, the more competitive it gets and vice versa.
Google Play organic downloads volume depends on many factors, most of which do not depend on the quality of the app at all! It’s sad, but the truth is that the most important factor affecting your organic installs is not related to your efforts and there is nothing you can do about it. Number of similar apps to demand ratio.
If your app is a part of a very popular category with hundreds (and even thousands) of similar apps, chances are you’ll struggle with the harsh competition for the attention of the potential users quite a bit. A good example to such apps are Poker or Solitaire game apps (e.g. Smart Solitaire), literally thousands of which are on the Play Market already. Popular category among advertisers. If your app represents a category, which is very competitive among advertisers, you’d get less organic android promotion downloads since users will be presented with ads first.
Everything else you already know (ASO, app quality, paid downloads, search rankings etc.) I will not talk about these, since it’s obvious how important these are and have direct effect on your organic downloads. There is a lot of information you can find about these online. So, if you are facing the first 2 problems listed here, I would like to give some recommendations, based on my app, which is facing the problem with high number of similar apps and a very popular advertising category
If your app is a part of a very popular category with hundreds (and even thousands) of similar apps, chances are you’ll struggle with the harsh competition for the attention of the potential users quite a bit. A good example to such apps are Poker or Solitaire game apps (e.g. Smart Solitaire), literally thousands of which are on the Play Market already. Popular category among advertisers. If your app represents a category, which is very competitive among advertisers, you’d get less organic android promotion downloads since users will be presented with ads first.
Everything else you already know (ASO, app quality, paid downloads, search rankings etc.) I will not talk about these, since it’s obvious how important these are and have direct effect on your organic downloads. There is a lot of information you can find about these online. So, if you are facing the first 2 problems listed here, I would like to give some recommendations, based on my app, which is facing the problem with high number of similar apps and a very popular advertising category
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