Speaking of which, it is also essential to build your social presence. Make sure to have a Facebook page, a Twitter account, a Google+ and a LinkedIn profile, an Instagram and a Pinterest account, etc. The more the better. They are all free! However, it is important to keep each channel updated, so don’t use too many channels if you don’t have time to handle them all. Social media management demands a lot of work, especially if you want it to be effective.
It is about finding a different strategy for each platform and, most importantly, about finding unique ways to stand out from your competitors. Again, the point is to benefit from word-of-mouth and from virality to get your app known. Make sure to encourage users to share your content. Always make sure to use your website/blog URLs or your app’s page URL (using deep linking) in all your communications. Ubereats Facebook Page is a great example of how to leverage the power of social media. Getting more visitors, followers, and engagement on your web channels will definitely increase your app downloads.
Another great strategy to get more downloads is to make your app free. This can sound pretty easy but it will drastically increase your chances of getting more downloads from android app promotion. If it was already live on the store as paid, make it free for a few days or weeks. This will inevitably stir curiosity and drive more downloads. If your app is free but offers paid in-apps, make your IAPs free for a little while. This will increase your number of downloads and encourage people to use your app more. Engagement rate will increase and the App Store/Play Store will reward you by boosting your app rankings. Your app will therefore be more visible and therefore you’ll see your app installs increase.
Another great way to drive more downloads is by getting more positive reviews. Indeed, not only the algorithms will boost your app rankings but users will be more tempted to download your app if it has a good reputation. App users rely on other app users’ opinions before downloading an app. If you have bad reviews or a low number of android installs, ratings and reviews, you can be sure that your conversion rate will be very low. Plus, both the App Store and the Play Store algorithms take reviews and ratings into account in order to rank apps.
In the case of multiple negative ratings, an app can be strongly penalized in terms of rankings. On the opposite, if the app shows a lot of positive reviews and ratings, it will be favored and push to the top of the search results. An effective technique to encourage users to rate and review your app positively is to use push notifications at the right time. We usually recommend prompting users after five or 10 sessions in the app. Find here five effective push notifications strategies to increase engagement and ask for android reviews.
Obviously, you can avoid negative reviews and ratings by providing the best experience possible to your users. Start by correcting bugs as quickly as possible. Also, make sure to provide your users with a point of contact to reach out in case they have complaints. An email address or a help form on the app itself will do.
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