Since there are lots of app promotion sites and rating scales can change from person to person, I will talk about the one I found most useful and advantageous: android app promotion
It is a self- serving mobile advertising platform where you can create, manage and measure mobile ad campaigns to qualified users. You can easily create different mobile ad campaigns, get unique recommendations, track app store performance, and track in- app events from one single dashboard.
It provides you to follow all important metrics to check your app’s progress in the app stores. You can also track your competitor’s positions.
Thanks to different campaign types you can select the option that best fit your needs.
Also, you can get the best optimized ad spending plan, you’ll have the privilege of measuring your campaigns with the most important metrics and you’ll optimize app marketing budget accordingly.
You know your app best, you follow statistics and you know which channels have the most traffic and where it comes from.
Integrate your social networks with website or blog and focus on multi-channel promotion.
Making app visible on social media is one of the best ways to promote it.
Social media allows your users to share your content with their friends in an easy way.
- Use short videos to encourage people to explore the content. It is easier to understand the appeal of a digital magazine by watching a short video than seeing a cover photo. Put it on your Facebook or Twitter channel where people can share it easily.
- Pin post about app or video on top of the Facebook/Twitter page, to make it visible to all visitors.
- Think about a discount code in exchange for a Tweet about your magazine and kill two birds with one stone – get a satisfied reader, happy because of the lower price, and expand the group of potential clients via social media.
But don’t forget about your website or blog! Add the Smart App Banner to the top of your site or blog. Both of them are a great place to write the story behind your product – what inspired you to create it, what problems you faced during the development and how you dealt with them
Standing out among the 500,000 plus apps available in the global mobile applications market is becoming increasingly challenging. In a market that is estimated to be worth $25 billion by 2015, discoverability is key and this is reliant on a clear app marketing strategy and timely execution.Let's take a look on the methods to get an app noticed in the app store:
Create a Buzz around your App : With 500 apps being released daily, how can you even be sure that users will discover your app? Here are a few tips on overcoming this obstacle:
Create a Buzz around your App : With 500 apps being released daily, how can you even be sure that users will discover your app? Here are a few tips on overcoming this obstacle:
- Extensive market & competitive analysis
- SEO and ASO
- Press Releases
How to Reach the Top of the App Store and Stay There : Following are the steps, which may help you in reaching the top of the app store and retaining your position there:
- android installs, ratings and reviews
- Mobile display advertising
- Burst Marketing
- android promotion
Monetization Strategies : App pricing and monetization should be a crucial phase of your app strategy. Price an app too high and it will dissuade potential users and lose ratings and reviews. However, under-valuing your app could also result in it being overlooked. Monetization strategies vary depending on a number of factors, including the platform you wish to develop on, the purpose of your app and your target audience.
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