Nobody will buy your app unless you promote it. Hence marketing the Android app is as important as building one. The best method to market your app from my experience is through content and reviews. There are few review sites that offer paid reviews. For paid option If you’re targeting specific to android market, you can try few like android promotion or any service depending on your budget.
The best way to get a lot of Android installs, ratings and reviews is using android app promotion. Facebook offers advertising for app (Both Android & iOS), and you can target users based on various factors such as age, location, mobile OS and many more. If you have an email list, you can use that to target your ad to a particular list. Head over to Create Facebook Ads page & get started.
Make a couple of videos showing how the app can be useful to people or entertain them. Try to make the video using a better clarity and understanding which is also worth sharing. More over, when you are going to drop a Pitch Email to any bloggers for review of your app, make sure to send him your video link. This will help a blogger understand your product better and will help them to write better app reviews. More over, most of the time you will see your videos will be embedded along with review article, which will help in creating more awareness.
Have you ever downloaded an app with no icon or no icon. Well according to the app market, people download apps on large based on their icons. Crappy icons blow your app to the bottom and will indicate an unfinished or poorly made app. Optimize and beautify your icons.
Social media can be useful sometimes. Submit your app to social media like stumble upon or reddit etc. and if your app deserves some attention, then you might be in for some better downloads. Don’t forget to submit to the Reddit Android section here.
I have very limited information regarding Press-release promotion. Though, if you manage to get into one of those PR agency, who sends out the newsletter to Techies and Bloggers about latest Android apps, getting into one such list is going to be very beneficial.
If you have developed a paid app, it’s always a wise idea to keep a budget for advertising too. Create a landing page for your app and put advertisement banner on popular Android niche blogs. Though, if budget is a constraint, you can always go ahead and take the route of guest blog and do a soft promotion of your app. For buying advertisements, you can directly contact the bloggers and web masters or you can simply go and find niche blogs.
Android phones currently rank first in terms of smartphone operating systems and cover more than half the smartphones numbers around the world. So building apps for the Android phones is a safe bet to make the profit. Although people do prefer free apps than paid ones in the android play market, if your app has the factor that makes it more productive and attractive than other competitors, then it will surely sell.
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