At first I want to say, that without spending money you have really low chances on making your app popular and successful. Even if it’s super awesome app it will be hard. But here’s what I can advise you.There are several ways of android app promotion for free,
Promote Apps on Social Media: Taking help through social media is a popular trend in nowadays. Developers update their app status by Twitter, Google plus, Facebook, Pinterest and LinkedIn profiles on every week. This thing will increase the exposure of your app and social media contacts will be increased. Besides, social media allows developers better communicate with their users.
Make a Product Video: A nice video help very much to understand any product or app. So you should make a creative, funny and original video about your product or app. In video tell a story in such a way that people can locate easily the whole detail and purpose of video. You can take best example like the Dollar shave club.
Run A Contest: It means that you can guide people to tweet you and send you comments, sharing and such other things on your social media network. In this way your app will be promoted at different places.
Build a Website (Or a Homepage): Building a website (or a homepage) for the app is also an important channel for developers to promote their apps. A website can be a platform where developers introduce more information, update the latest news of the apps. Besides, it also can provide a channel to communicate with users.
Exchange installs & reviews: There are many groups on networks where publishers can exchange android installs, ratings and reviews each other. However, generating installs or reviews from users will take much longer time.
In the current market we have a multiple free and paid toolm but for free advertisnment we have fllowing tricks to promote your apps:
- Social campaign: Create your social media account and posts attractive post and your apps working flow diagram to interact with the user, so your apps visibility will increase and you get good response.
- Create a blog and post daily content on this related to your apps, you get ranking in android promotion in google and get organic hits.
- When you post app in pay store then make catchy title and description on play store because in play store when user search he will get the result based on your apps keywords and description.
- Make apps user interface best and think about the user engagement , other user uninstall it fast.
- Publish your app in multiple store, so user can download.
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