The afore-mentioned strategies already represent a great start to promote Android apps and android reviews Is there more you can do to give your app a real kick? Yes, there are plenty of promotion services you can choose from if you invest some money.
Mobile users have access to the so-called feature graphic, which is the small picture at the top of the page. It is a plain yet expressive picture, containing app name or icon only. Make sure not to forget it when you promote Android apps. Potential users always want to see what your app can do before downloading it. With screenshots, you can perfectly show them features, feelings and use of your Android app.
To give your app the best ranking possible, the first thing you can do within your Android app promotion strategy is optimizing its page on the Play Store. Nobody knows how Google’s algorithm works in detail. But be sure: The information on your app’s Play Store page is one of the most important factors, so arrange it right.
App name and app icon: These two things are the main focus of attention when mobile users first check out new apps. When you create the app icon, it needs to be consistent with your app’s design. Otherwise, it will have a negative effect on your Android promotion. You can take a look at competitive apps in your app category to catch some ideas
When you are listed on such websites, you can increase your app’s discoverability. The good thing is: There are app review sites where you don’t have to pay for such a service. All you need to do is register your app or contact the website admin. You can very easily promote Android apps this way. In forums, like-minded people chat, discuss and share information about their favorite interests. Mobile technology lovers could be interested in your app, so you should definitely take the chance to register as a user and examine potential forums. Maybe you will find some to promote your Android app.
The description contains all the information about your app that is necessary for the user. If you can make it attractive, users might want to take a closer look at your app. You should make sure to use your keywords no more than 5 times in the description. Google will filter them out for keyword searches.
The perfect place to let your app circulate around the worldwide web is social media. Everybody knows about social media outlets and, for example, with an average of 1.15 billon active mobile Facebook users in December 2018 (as stated in the Facebook newsroom), there is quite a big potential for attracting new users in there. You can take the chance and register your mobile app on the main channels and share on big websites like facebook with your target audience. Check out this article about the perfect app promotion with social media.
Users don’t want and need every single detail on the Play Store page. However, if you create a landing page for your app, users can take some time and take in all the information about your mobile app, your company and all other channels. You will convey way more reliability by presenting a well-designed website for your Android app promotion and your company. Bear in mind to make it suitable for mobile devices, too.
Another step you should definitely take when working on Android app promotion is publishing it on other websites than your own and in hopes of making it go viral. There are many review websites where mobile apps are rated and tested (just like nearly every product nowadays). Users might take a look around and search for certain app categories or even app names.
Another idea to promote Android apps are blogs. You can either create your own and give users insight on your app, news, updates, and so on. Furthermore, you can contact bloggers to give a word about your app. If you can convince them of your app idea, they will show it to their audience.
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