Due to tremendous increasing competition, we all know how it’s hard to get featured in Google Play Store. But there is always a way to reach there. For that we need to understand how Google Play Ranking algorithm works. Below are few things which does affect your ranking.
These are very essential & plays vital role in catching user’s attention. Once your app name getting displayed in top charts OR in top 10 search results graphics plays important role to covert visiting user to actual user. For that you need to design catchy app icon & it doesn’t necessary that it should relate to your app functionality, keep it as decent as possible. Promo graphics educates user about what your app is about.
Go for incentive android installs, ratings and reviews if you are looking to get more number of installs immediately & that too with minimum cost. One of the good & safe platforms android app promotion its self served platform
As everybody does you need to share your app among our family & friends for initial 5* ratings & good android reviews. This is just to create a good impression among new users. Number of ratings does matter in play store ranking.
Number of downloads: More number of downloads gives you good app ranking. This is very important in getting featured in New Apps category of play store. Once you got featured here for a month then you will get plenty of organic installs.
Google does consider the uninstallation rate of the app & the frequency of app installation. If you are getting good number of app installs everyday & less number of uninstalls a day then chances of getting good rank are more. User’s app usage trend also affects your app ranking. So, you need to work more on user engagement & adding stickiness in app so that user can’t go away from your app easily.
App installation growth over the period is very important factor for store ranking. You need to work hard on increasing daily app installations. Now it’s almost no more secret that paid installs drive organic installs.
It’s hard for an app to get traction immediately after launching it without paid installs. You need to show to your audience that your app has plenty of downloads then only organic user get attracted. It’s a very good investment for an apprenuer to boost the downloads so as its revenue. Also, number of downloads is one of the major criteria of Google Play Store. Through paid installs you can reach to your real/organic audience immediate after 1st paid campaign of 10K (min). Almost all hit apps invest in paid install campaigns to attract organic installs but they also make sure quality of app & its presentation over play store/App Store is pretty good.
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