According to reporting firm Statista, the freemium pricing model is the highest earning strategy for both the App Store and Google Play. A freemium model works by offering a base product for free, with premium additional features offered for a price. By offering android app promotion in cheap rate, you’ll entice more users to download the app, and you can then tempt them with paid premium features.
App store optimization (ASO) is the process of improving the visibility and quality of your product page within the app store. Also known as app store SEO, the goal of ASO is to increase your app’s rank in search results by attending to various on- and off-page ranking factors. Optimizing these elements increases the likelihood that people will discover and convert on your app page.
Search queries connect users to apps, so keywords are crucial for app visibility. To determine the best keywords for your app’s name and description, solicit user feedback and conduct competitor research. Use your ASO strategy to target strategic (and perhaps underused) keywords that will introduce your app to the widest audience.
A large volume of android reviews correlates to a high app store ranking. Collecting feedback from users is a proactive process, whether you’re promoting in-app engagement or asking for feedback off-app. The number of comments on your app product page is another key ASO ranking factor. Research by SEO service Moz found that a high volume of comments was predictive of greater downloads.
More than 1,000 apps are released each day. Here are 5 android promotion strategies for boosting your downloads, cutting through the clutter, and elevating your app marketing strategy.
For today’s app developers, success requires a well-tuned app marketing strategy. To generate awareness for your app, you’ll simply have to work a bit harder.
We discuss 5 strategies for increasing your app’s downloads:
Make your app free
Improve app store optimization
Leverage your online presence
Update your app constantly
Run A/B tests on your app store listing
To kickstart your visibility and rank after your release, you’ll need a quick surge of downloads. A free app can help you achieve that initial swell of traction. This early push is critical to acquiring the first users and the positive reviews needed for steady growth. Once you’re off to a solid start, you can use a handful of app monetization strategies to drive revenue:
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