How Can We Promote Apps Without Investment

 When launching your app, offer it for free. There is no point in creating another barrier to download. Price your app but present the free download as a launch promotion. The android promotion is news by itself, and there are blogs that cover app promotions where the news can be shared.

The fact is that the vast majority of apps get stuck in this same stage. The collective app world resembles that of Hollywood – a few successful stars have created huge hopes for the star-struck masses, but the real power lies in the hands of a few casting directors (or in this case, app market content editors).

It’s a harsh reality, but the most effective way to generate massive downloads is to be featured, and that means having your app selected out of the hundreds of thousands of other android app promotion already out there (not to mention the nearly 2,000 new apps being released each day). The chances are slim but can equal 50,000-100,000 downloads a day for an entire week of being featured. As a mobile app consultant, I’ve seen many incredibly talented developers expect their work to be discovered by virtue of the app’s quality and ingenuity alone – but that is almost never the case.

So how can you beat the odds? The days after launch can be harsh and unrewarding, but smart developers employ a host of ‘old school’ web promotion techniques to create a flow of downloads. Here are some of my top tips:

Again, another major element that I’ve seen many developers overlook. Build a home for your app, a place where you can freely describe why it’s so great without the limitations of the app market description page. A website will also allow you to use old-school marketing techniques of site promotion like android installs, ratings and reviews, SEO and link exchanges. From my experience, these are the most effective channels for creating a steady download stream. The site should be simple and effective and act as a well designed, unique landing page. A one-page site with a large download button is enough.

People love a good story behind a product, and apps are no exception. It makes it easier for them to get lost in the world of your app, and even develop an emotional attachment. Developed a game? What’s the background story behind it? It should be entertaining and out of the ordinary (like an epic war between birds and pigs…).

Even with non-gaming apps, you need a story – the reason for its creation and the inspiration that made you go for it. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts.

The launch of an app is an event designed to get maximum exposure and start momentum. There is a critical mass of exposure you need to reach, so it’s better to synchronize everything together: PR, banners, and blog posts should all appear at once. Simultaneous exposure in various outlets has amplifying effects. The first time you see an article about the app, it’s nice. The second time is meaningful. The third time can make it a hit. If you make it into major outlets, your chances of getting the attention of app market content developers will greatly improve.

This might seem obvious, but it’s dangerously easy for development teams to fall into ‘group think’ and create something that already exists or is only slightly better than current alternatives in the market. Those are not the apps that get featured. A distinctive app is more memorable and will leave a stronger impression, leading to more articles and links, and ultimately more downloads. Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Do they want to have it right away? Do they spend more than 30 seconds playing around with it on their phones? An app with a unique design or feature has a significantly better chance of making it. Identify your app’s distinctive quality and make it part of the core experience.

Find blogs and niche websites where your potential audience is likely to be. Try to buy banners through ad networks or directly from blog owners. I recommend checking first and looking for relevant banners. If the prices are too high, try to buy banners directly from the site owners. Send them a screenshot of their site with the banner you want to place in it. Try adding a banner in a new location they haven’t been using, making it look like an integral part of the site itself that is 

Use a professional or do it yourself. Draft a press release with screenshots, your special story, your website’s URL and a link to download the app. Send personalized emails to blog owners and offer exclusive stories to your larger press targets.

Like anything in life, it’s always good to know the decision makers, in this case, app store editors. This tip is mostly relevant for developers after they’ve already made it into a featured list. You’ve made an extremely valuable contact so don’t let it go to waste. In order to be featured again, share the app’s process with the content editors and give them advance notification of any new versions you’re releasing. Be open to their opinions and thoughts.

A great source for traffic that does not get the recognition and appreciation it deserves is Stumble upon’s paid discovery. With paid discovery, you pay for actual viewing of your landing page (that’s why it’s important to have a website) at prices starting at $0.05 USD per visitor, which is about 10% of the cost of most AdWords and Facebook Ads.

This is a method that will enable you to get hundreds of visitors per day on a small budget. If your site is great and the app is outstanding, this source should be sufficient for a basic download rate of around 100 downloads a day.

How To Promote App On Social Media

Mobile apps are now an integral part of digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. Today, there is big competition in the mobile app market and it became more challenging for the businesses to get their apps on the top with android app promotion. launch of an app not mean the submission of applications only it starts with that first insight, and continues.

In order to optimize the onboarding process, this is a critical time to focus on highlighting the value of the app. If you are unable to impress your new users quickly, you’ll likely lose their interest altogether. ASO is the process of optimising your app to rank higher in the marketplace; the higher a mobile app ranks the more visible it will be to potential users.

App titles need to be distinctive yet descriptive. When deciding on your title try and include what the app does, as users tend to search for specific functionality. You can choose to name your app based on common search terms or use a branded name that you can copyright.

When optimising keywords, focus on relevancy and search volume. Remember to test your keywords to find out which ones are working for your app. When changing the keywords, make sure to note the impact this change has on the app’s ranking.

Treat the first few lines of your description as an ad copy, with the purpose to generate curiosity and build interest in your app. The reason for this is the app store only displays the first 2-3 lines of text before users need to tap on the ‘more’ tab

When your app shows up in search results, an attractive icon can play a major role in engaging and encouraging users to download. It is also important to utilise customised screenshots in order to showcase how the app actually works. Treat this space like it is your sales poster.

Creating a microsite helps you to market your app beyond the app store and implement Search Engine Optimisation (SEO) techniques. You can showcase your app to a wide audience with the help of microsite. android reviews are one of the most effective ways to show off an app’s interface and capabilities. Creating videos provides you with the opportunity to establish a voice and communicate the value of your app

It’s extremely important to emphasize on networking while your app is in development. If you do that there are high chances that the reports or bloggers pick up your PR and help you further to generate the awareness. This has also led to virality loops in few cases, which changes the game altogether.

Social media channels are best option for the android promotion of your app and it will derive good amount of traffic to the app store and the microsite of the app.

Keep your eye on the Analytics. Check the analytics on daily basis so you will came to know everything about the traffic you are getting. Focusing on the right metrics will provide insight into which areas your app need to be tweaked and upgraded.

You can download any app analytic tool like Google Analytics, Firebase, Apsee etc to get the correct results. In this way you can track the performance of your mobile app on the app store.

Over the last decade, I’ve launched many apps and SaaS platforms for entrepreneurs and early-stage startups who’ve gone ahead and made hundreds and millions of dollars using these platforms. If you have an app idea and not sure where to start, I can help. Feel free to connect with contact details in my profile.

Android App Promotion With Real Installs

The number of downloads is important. It doesn't matter where these downloads come from (incentivized, app install ads, PR, ASO). Of course it is much more cost effective to use tactics like ASO and android app promotion to boost you downloads. Keep in mind that both the total overall number of downloads is important, as well as the number of recent downloads.

Google Play knows when someone uninstalls your app, and takes it as a small, but negative sign. The more your app is pretty, useful and bug-free - the more people are likely will keep it on their device.

A high user engagement is a good way to get a higher rank. Make sure you give users reasons to come back and use your app. Also, incentivize and remind them to do so via push notifications and such.

Good reviews and android ratings is a very important thing. If someone gives you a bad review make sure you address the issue. Also, prompt your users to rat and rank your app. There are several tactics to do this well.

Backlinks to your app page are often an underrated tactic to improve Google Play app rank. The mechanism for this is very much like the one for web traffic, and the best practices here are taken directly from the world of SEO.

• Reviews & rating: A good testimonial or appraisal would work in your favor, if someone reads it and finds it engaging, they would surely download the App, and give you a better rating. The ratings can only change gradually, for that the user experience has to be taken care of.
• User Feedback Counts: Always try to engage the user by asking for feedback, if there is a dearth in the user experience try to resolve it in the next update.

The number of downloads is never shown to the user, the user sees the rating and also reads the keywords, the logo, and screenshots to judge preliminarily whether it is worthwhile to download the App.

• A lot of downloads~Higher App rating: If people download the App voraciously it would start to rank higher in the search, and it is usually an accelerated growth from there.
• Android promotion: Downloads will increase when you promote your App through social media, conventional and unconventional marketing strategies. And an increase in traffic or downloads would eventually result in better ranking.

For ASO or App Store Optimization you need to keep all the fundamentals correct. As downloads, ratings would increase and also your revenue when you have followed these fundamental points. It is a process that needs to constantly evolve. If you are not sure how to do it effectively, you can always seek help.

Boost App Downloads On Play Store

 If your application is not useful and do not have good UI, no matter what you do, keyword optimizations, paid advertising or whatnot, you will not get higher ranking. (Even if you do, it will be temporary. So make sure your app is useful, do what it intends to and have presentable UI. There is no skipping of this step.

In my observation, this has been one of the most important reason behind good app ranking. Google must have algorithm to push app up in the ranking based on number of android reviews and number of downloads ratio or something. If your app is getting good feedback in less amount of time, chances are that app will feature in list. When my app started getting good feedback, number of android promotion downloads went on increasing exponentially, at one point I was getting 1k downloads every day without any publicity. 

But as soon as number of users increased, my code started falling apart. And ranking has came down since, and so does number of downloads every day. Do not think about buying reviews, Google has now made android ratings monitoring very strong and they will know if reviews are fake or real. They have even started deleting real review for crying out loud. (Good thing is they deleted more 1 star reviews than 5 star ones in my case, so win win for me.

People love apps in their local language. I have got many low rating reviews because of unavailability of AB Music in their local language which in turn indirectly degrades ranking. I am planning on translating my app in couple of languages in upcoming updates. (Spanish, Portuguese mostly.

Increase Downloads For Your App

So you’ve just built an Android app one. You’re really proud of your design, the app works on every device you tested and there seems to be no competition in your niche. After publishing it, you go ahead and share it on your Facebook Profile page. You feel you’re onto a winner!

Next day you’re eager to check out how many people have downloaded it. "12 downloads" and give android reviews. Hm… something must be wrong! So you start to really promote it now. You spam your friends constantly with Twitter and Facebook updates. A month later, you’re still below 500 downloads.

Where possible, your description should be localized in most common languages such as Chinese, Korean, Spanish or French. Google Play has a nice feature (which won’t be available with the new Developer Console update, so hurry up) which will let you do the translation automatically using Google Translate. However, some translations do come up weird, so make sure you double check Google’s work.

For the App Store, you could do it yourself or look into human translation; it’s worth the money, or just use the browser-version of Google Translate.

Your description should contain certain keywords you’re targeting with your app. Say you have a camera app named “Funky Camera Tricks”. Use the word ‘camera’ 3-6 times in your app description, (while keeping it relevant) and also use the words ‘tricks’ and ‘funky’ a few times.

Go on the normal Adwords Keyword Tool and search for lateral keywords to use as well. Using lateral keywords (the ones suggested by Google after you’ve done your main search) will improve your app’s chance to get into the search results for those main keywords. You want to create a Goldilocks description: not too much keyword usage, not too long or too short. Keep it balanced.

Don’t forget to talk about any permission your app is requesting upon installing. The user will see them anyway so it’s better to be honest from the start. List all your app’s features, while also being transparent about any monetization models you have in place.

Making a video for your app is a must. If you’re going down this road, I would advise you to hire a professional agency, or a video editing (freelance) plus a voice talent.

Most of the traffic from searches on both Google Play and the App Store will go only as far as the 50th app in the list. Naturally, developers strive to make their app reach the highest spot. One tactic is by making use of a CPI (Cost-Per-Install) Campaign via different advertisers.

You’ll pay a certain amount of money for each install. The idea is not to make a positive return on your money, but to propel yourself in the list of Top 50 apps in your niche. If you reach that spot, the effects will last long enough for you to get your money’s worth.

You can offer your app for free or at half price for a period of time. Couple that with the beforementioned CPI campaign and a medium-sized user base already in place, and the effects can be mind-blowing. There are also android app promotion which can help promote your app Downloads and android ratings.

There are some services out which can handle press release distribution for you such as PRWeb or MarketWired. Just write your press release and send if out. There are even mobile specific agencies such as AppShout which can help you contact a massive number of blogs and publications.

Having analytics is a must. You’ll want to keep your active device numbers as high as possible. That’s the key to continuous downloads. Good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until app deletion. You’ll also want to set up key trigger points inside the app in order to run A/B testing.

So many Android developers forget to do the simplest things, such as creating a cover image for their app. Don’t make the same mistake. A cover image can really boost user downloads. Make it unique, and don’t use the same picture from the screenshot. If you do use the same picture, at least take the time to resize it so it won’t look weird. You want users to trust you before they will be willing to download your app.

How To Get 0 To Thousands Downloads

If you are looking android app promotion for free, you are going to need PEOPLE to help create and promote your mobile app – Your existing customers, people who you’ve done business with, your colleagues, former colleagues, a storekeeper from neighbors, friends, family, even your mother-in-law – Get everybody involved.

You can drop a quick email to your existing customers right during the app creation process, with simple questions that’ll help shape your app. Also, request the same people to give android reviews on the app once you are ready to launch. This way, not only you have acquired, useful insight and honest review of your mobile app, but you have also involved a lot of people to your app’s journey. Now this is not just your product, a lot many other people are keen to see how and if this is going to work. Your app is backed by people who want it to succeed – Now go ahead and launch your amazing app.

Once you have published the app on Google Play, Apple App Store etc, request the same people to download it & let others know how they like it, how useful the app is and how it helps solve real-life problems and makes their life easier. Involving people to promote your app is a great idea that you can get android installs, ratings and reviews without breaking the bank for expensive paid campaigns. Keep in mind that app promotion is as important as creating it.

More people – but these guys can flex their muscles – when they tweet, people not only sit up and take notice, re-tweets, and likes pour in, making the message viral

Many influencers, if they like your app idea will be interested in talking about your app themselves, tweeting about its benefits or creating a nice article, recommending your app to their large groups of ardent followers. All you need to do is to connect with many such influencers, using the platforms mentioned above.

About 60% to 70% of app discovery and installs happen by performing searches on app stores like Google Play and Apple App Stores, therefore ASO assumes importance. If you are looking to get the high volume of app downloads, ASO or App Store Optimization is the answer.

ASO is essentially a process of optimizing your app so it ranks higher in search results when your users search for product, service, or information your app has to offer. Ranking higher mean the discoverability and visibility of your app improve significantly.

The words your users use to perform searches on App stores are called “Queries” or “Keywords”. The keywords you are going to target for your app should be decided in advance, you’ll need to use these keywords in the title of your app; and changing title often is not advisable.

While the tile and targeted keywords are one important aspect of ASO, you’ll also need to get good ratings and reviews for your app which you should get from people and influencers as mentioned above (recommended by our SEO Partner Profit By Search). A number of downloads is also a factor for app stores in determining the ranking of your app, so as you get more downloads, the likelihood of your app getting ranked higher in search results increases.

Getting Android Installs, Ratings And Reviews

The best ways to get android installs, ratings and reviews your app are depends on app category, your target audience and usability of your app. However there are several actions you can make in any case:

• One of the most important thing you should do is optimize your app page on Google Play. Why? Because most people look for your app on Play Store.App Store Optimization will be implemented in all app marketing strategies to promote app make it in higher ranking at App Store.
• Facebook uses its individual tool called Facebook Audience Network, which takes higher results for the Promoters. android promotion, you can run promotions in the Facebook ad by enabling the Audience Network and monetize your Mobile App or Website with Ads from 3 Million Facebook Promoters with the help of Audience Network.
• Best Review App is one site to offer natural introduce, play, rating and positive surveys from genuine clients everywhere throughout the world. This strategy will help a considerable measure for application general positioning.
• android reviews Submission will help you to get more target audience because after submitting your app on top sites there are lots of app users easily get to know about your app. It will provide your app with the initial publicity and if your app is really good, then it will also help you in get noticed in the app.
• You can purchase a large amount of installs to boost your App's ranking on Google Play. It is actually essential as there is no better ways to acquire visibility to your App (imagine if you choose to spend tens of thousands of dollars on billboard.