If you’re asking “where do I promote my app?”, then your website is the first source you should think of because it’s a total “zero budget campaign” and you already have your visitors. Your app needs to be featured across your website so your customers know it’s a real-deal and that you truly invested in it as a new platform to better customer experience.
Including buy real app installs on your site can be done by using a “Get the App” Call to Action, by designing a landing page exclusively for the app or using a banner display whenever someone visits your site.
Using your Business Social Media for android promotion is pretty much a must. Don’t forget to update your social media with posts/posters/banners that promote your new app like Twitter Header Image or your Facebook Cover Photo. Facebook also allows you to create CTAs that you can use to encourage people to download your app.
Any emails sent to your customers even it’s a support, newsletter, payment confirmation or Ads should include a link/code to advertise and download your app. You can also put the download link in your email signature. Provide them with useful and valuable information so they will ultimately be more inclined to download your app.
To learn more about this, please check out this article, which will help you increase your android ratings. Don’t forget that users don’t have enough idea about your app! So, you need to offer competitive advantage to make your app reasonable. You can add several coupon codes or promotions for in-app purchases or download as well as you can add a free version of your app to attract more downloads.
Be active on Facebook, Twitter, Google+ and LinkedIn channels, but especially be active on the channels where your potential customers are at most. Share any action; demo video, updates, sectoral news or trends.
Also, you can build great relationships by joining developers and entrepreneurs groups on Facebook and LinkedIn especially.
To reach more people, get your story published. Just find the blogs, influencers, press within your respected industry. Before reaching them, be sure that you have everything be needed from app summary guide and your story to design portfolio.
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